Infosfm Youtube Statistics
2022 YOUTUBE USER STATISTICS

2022 YOUTUBE USER STATISTICS

For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.

Video marketing dominates the content marketing industry today. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. In 2022, the number of YouTube viewers is expected to hit 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating some amazing things from YouTube in 2022. 

Interesting YouTube Statistics

  • According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month.
  • India has the most YouTube users in 2022, estimated at 467 million.
  • Technically, YouTube is the second-largest search engine, after Google.
  • YouTube’s global advertising revenues in 2021 were estimated to be around $28.84 billion.
  • With 213 million subscribers, T-Series is the most subscribed YouTube channel.
  • Ryan’s World YouTube channel generated the most revenue in 2020 (29 million subscribers).
  • In 2021, YouTube Premium and YouTube Music together have more than 50 million subscribers around the world.
  • YouTube is the second most popular social media platform.
  • Every day, people watch over a billion hours of video and generate billions of views.
  • Most YouTube users fall in the age group of 15-35.
  • More than 70% of YouTube watch time comes from mobile devices.
  • The male-female ratio of YouTube viewers is 11:9.
  • The top genre watched by YouTube users is comedy (77% users).
  • In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million.
  • YouTube accounts for around 25% of global mobile traffic.
  • With 74% of adult users, YouTube is the most popular online platform in the US.
  • 80% of parents in the US, with children aged 11 or under, say their child watches YouTube videos. 
  • The percentage of OTT watchers consuming YouTube content is 94.5%. 
  • 16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan. 
  • An average YouTube visitor checks nearly nine pages per day. 
  • In 2020, viewers spent 100 billion hours watching gaming content on YouTube. 
  • 72% of people used YouTube to consume fitness content in 2020. 
  • YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.
  • As of 2022, YouTube has more than 51 million active channels. 
  • There are more than a hundred local versions of YouTube in over 80 languages. 
  • Of the top 100 searches on YouTube, 20% are related to music. 
  • 6% of Google’s ad revenues are created from YouTube. 
  • YouTube is the second most popular platform for influencer marketing.

 

Infosfm Top 5 Social Media For branding Your Business
Top 5 Social Media For Branding in 2022

Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media, it’s helpful to know about the most popular social media sites out there right now. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.

 

The top 20 social media sites For Branding Your Business In 2022

The rankings on our list are based on the number of Monthly Active Users (MAUs).

1. Facebook — Over 2.9 billion MAUs

Infosfm Facebook — 2.9 billion MAUs in 2022

 

Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.

 

2. YouTube — Over 2.2 billion MAUs

According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month.

infosfm youtube

YouTube is a video-sharing platform where users watch a billion hours of videos every day. Besides being the second  largest social media site, YouTube is often called the second largest search engine after Google, its parent company.

So if you use video marketing to promote your business, then you definitely need to be on YouTube.

 

2.WhatsApp — Over 2 billion MAUs

WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.

WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.

As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business.

 

4. Instagram — 2 billion MAUs

infosfm instagram

As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos.

As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools .

 

5. WeChat — 1.26 billion MAUs

 

infosfm wechat

 

WeChat was released in 2011 by Tencent, one of China’s biggest tech companies. Like WhatsApp and Messenger, WeChat was originally a messaging app, but it’s evolved into an all-in-one platform. Besides messaging and calling, users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, and more.

WeChat is the most popular social media platform in China and other parts of Asia. So if you want to boost your brand in China (where popular social networks like Facebook and Twitter are banned), WeChat is a good alternative. You can run ads on the  official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.

Infosfm Email Marketing
What is email marketing and how it works

If you’re struggling to reach your target customers, there’s still hope. Learning how to do email marketing might provide the solution. It’s a bit different from traditional direct marketing. Email allows companies to get permission before they contact potential customers.

 

If you haven’t started an email campaign, now’s the time to start. It’s one of the easiest, least expensive marketing strategies available, and it doesn’t take much time or effort to set up.

That doesn’t mean it’s easy. If you want your emails to convert prospects into customers, you need a sound strategy and the right tools.

What is email marketing?

Email marketing is the digital marketing process of communicating with an audience via electronic mail messages (email). The email messages usually have a commercial intent but they are also used to educate and inform the recipient on topics of interest.

On other Hand

Email marketing is a way to communicate with your customers directly through email. You might send educational information, special offers, coupons, promotions, and other engaging content. All commercial email could fall under the umbrella of email marketing. However, purposeful email marketing includes a compelling call to action.

It sounds pretty simple, but you can use email marketing to achieve several different goals:

  • Develop relationships with customers
  • Encourage subscribers to forward your emails to their friends and family
  • Boost sales through strategic promotions
  • Build brand recognition with frequent exposure
  • Encourage repeat purchases from current customers
  • Enhance brand loyalty 

Create an email marketing strategy

As with any type of digital marketing campaign, the first thing to do is to create a strategy.

Having an email marketing strategy in place before running any campaigns will help you to:

  • Decide how email marketing will be used in conjunction with the other online marketing campaigns you’ll be running.
  • Decide which email marketing platform to use and figure out your monthly costs.
  • Decide on the strategies to use to grow your email list
  • Decide when to use automation and what kind of messages to send and when
  • Have the right reporting mechanisms in place to measure the effectiveness of your email campaigns

benefits of small business email marketing

 Create personalized content

Personalization is the number one benefit of email marketing because no one wants to read an email that sounds like it was just blasted out to a bunch of people.

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.

Build up customer enthusiasm

Email marketing is very effective in generating customer interest. When done right, a newsletter is cost-effective, fast, and simple way to keep customers informed on (and excited about) new product launches or new promotions.

Enhance customer loyalty

Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. 

Better customer outreach

Email marketing has greater chances of being seen, compared to social media updates where they can miss out announcements and just scroll up their news feeds. With a few clicks, emails can be sent to thousands of users. Those users are free to read at their own convenience- whether online or offline.

Easy to maintain and inexpensive

As mentioned earlier, email marketing is cost-effective and is relatively easier and cheaper to maintain. Email marketing services such as MailChimp or ActiveCampaign have simplified the process, allowing for greater automation and customization.

 

Types of Email Marketing Campaigns

Newsletters

Newsletters are effective for keeping your customers tuned into your brand. They typically contain an intro, description, and links with images informing customers regarding new products or services, industry news, important announcements, or any changes in your business that you wish to convey.

Welcome Messages

These emails are typically sent out to first-time clients after online registration but are also used for sales generation, lead follow up, or brand awareness. A welcome message usually works best when combined with a special offer to further generate customer interest or action.

Anniversary or Birthday Messages

This campaign boosts customer retention and loyalty. This type of email highlights milestones important to the brand or the customer and is usually accompanied by a special promo or discount code that they can use.

Limited Time Offers

This email campaign is used to target customers in sales, especially those who have purchased similar items or those who have not completed their purchase. These emails also come with promotional codes or discounts that expire within a certain timeframe.

Abandoned Cart Emails

Again, for those involved in e-commerce, sending an email about an abandoned cart can encourage customers to complete their purchases. These emails can be automated messages that ask the customer to complete their purchase within a specific timeframe.

Infosfm Social Media Marketing
Importance of Social Media Marketing

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience

 

Why Is Social Media Important for Your Business?

 

1. Build Brand Awareness

Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

If B2B leaders are able to leverage the voice of their employees, they can extend their brand reach even further. Every employee has a personal network, and each network has potentially hundreds of contacts. In turn, each of those contacts is connected to hundreds of other people.

 

 

2. Generate Leads

Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. Not only do you build credibility with potential customers, but these strategies can result in gaining leads.

3. Nurture Leads

Social selling enables sales professionals to build relationships with leads. By leveraging their thought leadership pieces, social proofing and other content, they can help potential customers solve problems. In turn, this allows your sales team to build trust and credibility.

4. Implement Social Listening

Listen to customers and what people are saying about their company. This gives you a chance to get candid feedback about how others view your brand. It opens a window into improving the weaker areas of your business while reinforcing aspects that already resonate with people.