DIGITAL MARKETING is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, search engines, social media, email, and other digital medium
to connect with current and prospective customers.

While traditional marketing might exist in print ads, phone communication, or physicals marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.

Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you

could with a traditional promotional content — such as a billboard or print ad.