infosfm Facebook Business
Top 5 Benefits of Advertising on Facebook For Your Business

Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses.

Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of complexities. It’s important to understand what Facebook offers businesses and how its paid ad network is built to offer a bunch of advertising options before you can see how it might help you reach new audiences.

Facebook’s advertising model functions on the ubiquitous “pay-per-click” model which has become the single biggest system for internet advertising. The reasons why PPC is important are also the same benefits of Facebook advertising: it’s affordable, effective, and fast.

Micro-target your exact audiences

Social media advertising for most platforms means giving advertisers the ability to focus ads towards their own target audiences using data from users – and Facebook is no different. In fact one of the main benefits of advertising on Facebook is that the platform is very data rich. You can micro-target the audiences that are best for your business.

Facebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run. Businesses can create ads to narrow down their target audiences for segments under:

  • Gender
  • Age
  • Location
  • Spoken languages
  • Interests (expressed interests, likes, and hobbies from their Facebook profile)
  • Education level or history
  • Job title
  • Income
  • Political affiliation
  • Interests
  • Behaviors and recent purchases
  • Major life events

Better ad types for your business needs

Another one of the advantages of Facebook advertising is that it offers a wide range of ad types – some not available in other paid channels

There are multiple types of ads to choose from for Facebook business advertising:

  • Photo – These are static single images, plus a caption.
  • Video – Video ads range in terms of length and can be set to appear in-stream, in user feeds, or in Stories.
  • Stories – Stories are customizable ads that take up the whole screen. They can be videos or static images and tapping on Stories ads brings the user to your site (or whatever page you set).
  • Messenger – These ads appear between conversations on the Facebook Messenger App.
  • Carousel – Carousel ads are comprised of up to ten static images that the user can scroll through.
  • Slideshow – These ads show short video-like clips made with motion, sound, and text.
  • Collection – Collection ads showcase multiple products in a single ad, all of which can be individually interacted with by a user.
  • Playables – These are interactive demo games that users can preview before they download the app or game.

One of the benefits of advertising on Facebook for your business is that you’re not limited to certain ad types and aren’t locked into plain text ads (like you are with search engine PPC). In fact these ad types cater better to branding since they give marketers the ability to create visual, creative, graphic-styles ads with multi-media elements: video, photo, text etc.

 Facebook ads can give results very fast

Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.

Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.

Access to one of the largest audiences in the world

With more than 2.7 billion active users, the Facebook ads platform gives businesses access to one of the single largest digital ad networks. But that’s not all, since its acquisition of Instagram in 2012, the social media giant has built out its ad network to give easy access to both platforms.

Their ad network extents across both sites to give advertisers an option to have their ads display on each – with little extra set-up.

Instagram now has more than 1 billion users as well, and its daily active users are well over 500 million. In fact both Facebook and Instagram have great usage stats. Facebook advertising benefits businesses of all sizes by giving them access to an audience they wouldn’t get anywhere else. 78% of American consumers claim to have discovered products they bought on Facebook, and 60% of people say they discover new products on Instagram! Nearly two-thirds of all adults use Facebook – making its massive reach one of the greatest advantages of Facebook ads for small, medium, and even large businesses.

Pay-per-click ads through Facebook are easy to set up

Facebook advertising is available to basically all businesses and entrepreneurs. And the entire ad system exists within Facebook, all that’s needed is a Facebook page or an “advertisers” role for an existing page.

From there ads can be created:

  • From the business page itself (by clicking on “Business Manager” from the admin menu).
  • Through the ad creation page within Facebook.
  • Through the Ads Manager mobile app.

To take advantage of Facebook advertising, that’s all that’s needed to get started. From there marketers can set up goals, ad campaigns, find audiences and more, using the inhouse tools.

Infosfm Integration
How to Connect Stripe to your Website

Stripe is a financial service and software that makes a payment infrastructure specially designed for the internet.

Available to companies big and small, it can be integrated to accept payments, send payouts, and manage their businesses online.

Stripe combines the payment gateway with the payment processor. 

The best part about Stripe is that your customers do not need to have or make a Stripe account in order to pay through them, unlike services like PayPal.

Customers can simply just input their card information.

Another perk to integrating Stripe is that your website does not need to store any customer cards, which means you don’t need to worry about PCI compliance.

Stripe takes care of that for you. 

There are a few different options when integrating Stripe.

You can simply integrate Stripe’s checkout, or you can create your own custom form through Stripe.

The best part about creating a custom form is that you can make it look more like the rest of your own site.

This will be more familiar to the customers.

However, integrating Stripe Checkout is easier and quicker.

Integrating Stripe Checkout into Your Website

Stripe Checkout is the quickest way to build a payment form that is conversion-optimized.

Here’s how to set up Stripe Checkout:

  1. Create a Stripe account. This can be done by going to and clicking the “Start now” on the homepage. You’ll be prompted to input your email address, full name, country, and the password you will use to sign in to your account in the future.Infosfm Stripe Integration
  2. Activate your Stripe Account. At this point, you will need to input information about your business. This includes your business structure, details, fulfillment details, bank details, and your personal details as the business representative. You can then activate your account and start using it.
  3. Connect via API. In your Stripe account settings, you will find your API keys. These will be used to connect your website to Stripe. There will be two keys for this method, the secret key, and the publishable key. Depending on the CMS you use for your website, these will be copied and pasted to the appropriate area to make the connection. Usually, in CMS’s with addons like WordPress, you will have already downloaded the Stripe widget, or it’s equivalent for other CMS’s like Squarespace.
  4. Schedule Stripe Payouts. Once set up, you can then schedule Stripe payouts to your bank account of choice in your Stripe account settings or via any Stripe addon or widget you use on your website. You can then change the payout schedule to every day, week, or month automatically, or you can change it to be paid out manually when you want. You can see the transaction history on your own website admin page and your Stripe account page.

Why Use Stripe for Online Payments?

Stripe is free to sign up for, has no monthly fees, the transaction rates are generally pretty low, and it supports a wide number of currencies.

Stripe is known for its simple API which allows small companies to build custom e-commerce experiences with their site even if they have limited development resources.

Stripe offers volume discounts at a lower price than most other payment platforms.

They begin to provide these volume discounts once a company makes over $80,000 USD in sales each month.

Stripe is small-business-friendly, especially since there is no monthly minimum, but it is good for larger companies looking for a payment gateway as well. 

Stripe offers payment security. Stripe’s security features, such as encryption and TLS (otherwise referred to as SSL), are included with your account.

They also offer extra security features, such as Stripe Radar, which is their anti-fraud service, for an added cost.





Infosfm Youtube Statistics


For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.

Video marketing dominates the content marketing industry today. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. In 2022, the number of YouTube viewers is expected to hit 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating some amazing things from YouTube in 2022. 

Interesting YouTube Statistics

  • According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month.
  • India has the most YouTube users in 2022, estimated at 467 million.
  • Technically, YouTube is the second-largest search engine, after Google.
  • YouTube’s global advertising revenues in 2021 were estimated to be around $28.84 billion.
  • With 213 million subscribers, T-Series is the most subscribed YouTube channel.
  • Ryan’s World YouTube channel generated the most revenue in 2020 (29 million subscribers).
  • In 2021, YouTube Premium and YouTube Music together have more than 50 million subscribers around the world.
  • YouTube is the second most popular social media platform.
  • Every day, people watch over a billion hours of video and generate billions of views.
  • Most YouTube users fall in the age group of 15-35.
  • More than 70% of YouTube watch time comes from mobile devices.
  • The male-female ratio of YouTube viewers is 11:9.
  • The top genre watched by YouTube users is comedy (77% users).
  • In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million.
  • YouTube accounts for around 25% of global mobile traffic.
  • With 74% of adult users, YouTube is the most popular online platform in the US.
  • 80% of parents in the US, with children aged 11 or under, say their child watches YouTube videos. 
  • The percentage of OTT watchers consuming YouTube content is 94.5%. 
  • 16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan. 
  • An average YouTube visitor checks nearly nine pages per day. 
  • In 2020, viewers spent 100 billion hours watching gaming content on YouTube. 
  • 72% of people used YouTube to consume fitness content in 2020. 
  • YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.
  • As of 2022, YouTube has more than 51 million active channels. 
  • There are more than a hundred local versions of YouTube in over 80 languages. 
  • Of the top 100 searches on YouTube, 20% are related to music. 
  • 6% of Google’s ad revenues are created from YouTube. 
  • YouTube is the second most popular platform for influencer marketing.


Infosfm Top 5 Social Media For branding Your Business
Top 5 Social Media For Branding in 2022

Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media, it’s helpful to know about the most popular social media sites out there right now. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.


The top 20 social media sites For Branding Your Business In 2022

The rankings on our list are based on the number of Monthly Active Users (MAUs).

1. Facebook — Over 2.9 billion MAUs

Infosfm Facebook — 2.9 billion MAUs in 2022


Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.


2. YouTube — Over 2.2 billion MAUs

According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month.

infosfm youtube

YouTube is a video-sharing platform where users watch a billion hours of videos every day. Besides being the second  largest social media site, YouTube is often called the second largest search engine after Google, its parent company.

So if you use video marketing to promote your business, then you definitely need to be on YouTube.


2.WhatsApp — Over 2 billion MAUs

WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.

WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.

As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business.


4. Instagram — 2 billion MAUs

infosfm instagram

As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos.

As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools .


5. WeChat — 1.26 billion MAUs


infosfm wechat


WeChat was released in 2011 by Tencent, one of China’s biggest tech companies. Like WhatsApp and Messenger, WeChat was originally a messaging app, but it’s evolved into an all-in-one platform. Besides messaging and calling, users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, and more.

WeChat is the most popular social media platform in China and other parts of Asia. So if you want to boost your brand in China (where popular social networks like Facebook and Twitter are banned), WeChat is a good alternative. You can run ads on the  official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.

Infosfm Email Marketing
What is email marketing and how it works

If you’re struggling to reach your target customers, there’s still hope. Learning how to do email marketing might provide the solution. It’s a bit different from traditional direct marketing. Email allows companies to get permission before they contact potential customers.


If you haven’t started an email campaign, now’s the time to start. It’s one of the easiest, least expensive marketing strategies available, and it doesn’t take much time or effort to set up.

That doesn’t mean it’s easy. If you want your emails to convert prospects into customers, you need a sound strategy and the right tools.

What is email marketing?

Email marketing is the digital marketing process of communicating with an audience via electronic mail messages (email). The email messages usually have a commercial intent but they are also used to educate and inform the recipient on topics of interest.

On other Hand

Email marketing is a way to communicate with your customers directly through email. You might send educational information, special offers, coupons, promotions, and other engaging content. All commercial email could fall under the umbrella of email marketing. However, purposeful email marketing includes a compelling call to action.

It sounds pretty simple, but you can use email marketing to achieve several different goals:

  • Develop relationships with customers
  • Encourage subscribers to forward your emails to their friends and family
  • Boost sales through strategic promotions
  • Build brand recognition with frequent exposure
  • Encourage repeat purchases from current customers
  • Enhance brand loyalty 

Create an email marketing strategy

As with any type of digital marketing campaign, the first thing to do is to create a strategy.

Having an email marketing strategy in place before running any campaigns will help you to:

  • Decide how email marketing will be used in conjunction with the other online marketing campaigns you’ll be running.
  • Decide which email marketing platform to use and figure out your monthly costs.
  • Decide on the strategies to use to grow your email list
  • Decide when to use automation and what kind of messages to send and when
  • Have the right reporting mechanisms in place to measure the effectiveness of your email campaigns

benefits of small business email marketing

 Create personalized content

Personalization is the number one benefit of email marketing because no one wants to read an email that sounds like it was just blasted out to a bunch of people.

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.

Build up customer enthusiasm

Email marketing is very effective in generating customer interest. When done right, a newsletter is cost-effective, fast, and simple way to keep customers informed on (and excited about) new product launches or new promotions.

Enhance customer loyalty

Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. 

Better customer outreach

Email marketing has greater chances of being seen, compared to social media updates where they can miss out announcements and just scroll up their news feeds. With a few clicks, emails can be sent to thousands of users. Those users are free to read at their own convenience- whether online or offline.

Easy to maintain and inexpensive

As mentioned earlier, email marketing is cost-effective and is relatively easier and cheaper to maintain. Email marketing services such as MailChimp or ActiveCampaign have simplified the process, allowing for greater automation and customization.


Types of Email Marketing Campaigns


Newsletters are effective for keeping your customers tuned into your brand. They typically contain an intro, description, and links with images informing customers regarding new products or services, industry news, important announcements, or any changes in your business that you wish to convey.

Welcome Messages

These emails are typically sent out to first-time clients after online registration but are also used for sales generation, lead follow up, or brand awareness. A welcome message usually works best when combined with a special offer to further generate customer interest or action.

Anniversary or Birthday Messages

This campaign boosts customer retention and loyalty. This type of email highlights milestones important to the brand or the customer and is usually accompanied by a special promo or discount code that they can use.

Limited Time Offers

This email campaign is used to target customers in sales, especially those who have purchased similar items or those who have not completed their purchase. These emails also come with promotional codes or discounts that expire within a certain timeframe.

Abandoned Cart Emails

Again, for those involved in e-commerce, sending an email about an abandoned cart can encourage customers to complete their purchases. These emails can be automated messages that ask the customer to complete their purchase within a specific timeframe.

Why Do You Need a Portfolio Website

A portfolio site is an extension of a freelancer’s (or company’s) résumé. It provides a convenient way for potential clients to view your work while also allowing you to expand on your skills and services. This, however, isn’t the ultimate purpose of a portfolio website.

The ultimate purpose of a portfolio website is to provide a way for you to land more clients, whether that means freelance work, more clients for your agency or employment at a company. You should decide what you want to accomplish with your website before adding content to it.


What Should a Portfolio Website Have?

  • Showcase of your works. Show bright and appealing visuals that will convince visitors to look for more details. Take into account various ways to present your experience. Choose the most appropriate one and decide on your best works to add.
  • “About” page. Add your name, photo, and involve storytelling. Show your skills, views, and passions, but don’t pretend to be someone you are not. You may add the services you deliver or highlight them in a separate section.
  • Testimonials. All clients are passionate about other people’s reviews. That’s why assure your future customers you are trustworthy by giving them relevant feedback from your existing or former clients.
  • Case studies. Show your progress from the beginning to the final outcome. Let your visitors grasp the concept of your best works.
  • Call to action. Provide your visitors with a variety of ways to get in touch with you. You may add a contact form for people to define their requests.
  • Blog. Write about your insights and experiences. Introduce your personality, expertise, and knowledge in posts which will add value to your web portfolio and bring new visitors to the website.

10 Reasons You Should Build a Portfolio Website

1) Be Seen: Others in your industry want to see the work you’ve done, they want to get inspired. If you don’t put your work out there then nobody can see your work or ideas. More important, potential clients and employers can’t see your work.

2) Be Heard: In addition to your portfolio items on your website, it’s a great idea to keep up in your industry. Putting your ideas and thoughts about industry trends out there with a blog is the best way to stay current and prove you’re an innovator and can solve the most complex problems.

3) Innovate: By putting your ideas down on the web you’re documenting them for retrieval by yourself and others. This not only allows you to retrieve those ideas later to help you work on your current project or stay focused, now others can see your ideas and add valuable insights too. Your project or idea becomes infinitely more powerful as more people see it and more are thinking about it.

4) Protect Yourself: The job market today is tricky to maneuver. There’s no such thing as a job for life so you need to prepare yourself. It may feel like you’re on top of your game in your organization and doing great work, but you never know when things will shift internally.

If you’ve prepared by securing rights to some of your work (all you have to do is ask!) and put them together into a portfolio website then you’re prepared to start job hunting right away. Just as it’s important to always keep your résumé/CV updated regularly, you should keep a well-maintained portfolio website that shows (not just tells!) all your latest accomplishments.

Set aside a few hours a month to organize and edit a project to show on your portfolio. It doesn’t take very long and the security it creates for your career is priceless. If you don’t have a tangible object to put on a portfolio website, start a blog documenting your ideas and work beliefs.

5) Learn: Learning a new task seems overwhelming with all the new information coming at you. With a blog you’ll be a more powerful and self-directed learner because you can keep track of what you’re learning and better reflect. Your learning can become a searchable thing if you write and reflect in your blog. No longer do you have to rely on memory or hope you learned it well enough.

As long as you take the few minutes to document your learning it will all be searchable right in your blog.

6) Evolve: You’ll better be able to grow in your career because you’ll be a more active and reflective learner. Your ideas and learning are evolving things, they never stand still and your opinions and habits in work are always changing. If you document your work then you’ll be able to not only see yourself evolve, you’ll better be able to see where you need to go next to succeed.

7) Build Credibility: You’ll build a presence in your industry and become known by others. The more people are familiar with your thoughts and work the more willing they are to trust you, therefore, building your credibility in the community.

Who are you going to trust more? The person who says they’ve created or done something, or the one who has shown they’ve created or done something? Not only that, but you would trust the person who has written extensively on and shown they’re familiar with the topic.

The one who provides solid proof will be more trusted and built enough credibility through their website that they don’t even need to convince anybody they’ve done great things and can do it again.

8) Build Following: Wouldn’t it be wonderful if your most avid blog reader hired you into your dream job? That can happen if you put yourself and your ideas out there. People will sign up to read your blog, they’ll be waiting for your next post hungry to read what you’re going to say next.

Your following can vouch for your skills. It also becomes easier to show someone you’re serious about what you do and can make some real change in their business.

9) Create Community: This seems like building a following but it varies in that you are creating discussion between followers and yourself. Your followers are no longer passive consumers of your thoughts rather they become active participants by commenting, sharing, and discussing ideas in social media. They help evolve your thinking and play into the “two heads are better than one” scenario.

Your following has gone to a new level when your portfolio items or blog posts are becoming a topic of discussion.

10) Market Your Skills: A portfolio website gives you a place that you control and can choose exactly how others see you. Put your best foot forward on your website with your best projects. There’s no excuse not to show your best work because you own your skills. Your organization may own a specific project but they can never own your skills which you can use to create demo’s just for your website.

Adobe After Effects

Adobe After Effects is animation software used for animation, visual effects, and motion picture compositing. After Effects is used in film, TV, and web video creation.

This software is used in the post-production phase, and has hundreds of effects that can be used to manipulate imagery. This allows you to combine layers of video and images into the same scene.

Create cinematic movie titles, intros, and transitions. Remove an object from a clip. Start a fire or make it rain. Animate a logo or character. Even navigate and design in a 3D space. With After Effects, the industry-standard motion graphics and visual effects software, you can take any idea and make it move. Animate titles, credits, and lower thirds. Start from scratch or with presets available right from the app. From spin to swipe to slide your text is on the move.


The History of Adobe After Effects

After Effects was developed in 1993 and since then has been acquired a hand full of times. The original developers, Company of Science and Art (CoSA), created two versions with a few functions that allowed you to composite layers and transform various properties of a layer. Fact of the Article: The first version was actually only available on the Macintosh computer, built by Apple.

Acquired in 1994 by Aldus, just one year after launching the program, the program gained amazing new features like multi-machine rendering and motion blur. But, before the year of 1994 came to a close, Adobe came in and acquired the technology, and is still the owner of After Effects today.

Since the conception of After Effects, Adobe has released 50 different versions of its industry leading software, each time gaining new functionality. Some versions are bigger than others, but they all showcase that Adobe has created an extraordinary piece of software.

In fact, in 2019, the program won an Academy Award for scientific and technical achievement; a testament to how well integrated and powerful After Effects is.




New Features of Adobe After Effects 

Below are some amazing features you can experience after installation of Adobe After Effects 2022 please keep in mind features may vary and totally depends if your system supports them.

Faster Previews and Renders with Multi-Frame Rendering

  • Accelerate your creative process by taking advantage of the full power of your system’s CPU cores when previewing and rendering. After Effects automatically adjusts resource usage to render your compositions as fast as possible on your machine.

Reimagined Render Queue with Remote Notifications

  • The Render Queue, also taking advantage of Multi- Frame Rendering, highlights the most important information such as your rendering progress. Get notifications even on your smart watch, when renders are complete via the Creative Cloud desktop or mobile app.

Composition Profiler

  • Learn which layers and effects in your composition are taking the most time to render in relation to other layers and effects. The layer profiler highlights which areas of the composition impact your processing time and enable you to optimize your project for faster rendering as you iterate.

Speculative previews

  • Work faster even when you’re not working. After Effects renders your composition when it has been idle for a set amount of time, so your composition is ready to preview when you are.

Export Faster with Adobe Media Encoder

  • With Multi-Frame Rendering, export your compositions up to 4x faster using the full power of your system and without upgrading your hardware. Render while you work on your compositions while Adobe Media Encoder renders faster in the background.

Improved playback for 10-bit HEVC

  • New hardware-accelerated decoding for 10-bit HEVC 422 provides improved playback and editing on Intel Windows systems.

Enable LUT Interpolation method selection

  • Enables you to select the LUT Interpolation method from dropdown under Project Settings. Currently After Effects only supports Trilinear or Tetrahedral interpolation.

Unified version numbers

  • With this major release, all the Adobe video and audio applications will align on version number 22.0, making it easier to ensure compatibility across the applications.
Infosfm Social Media Marketing
Importance of Social Media Marketing

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience


Why Is Social Media Important for Your Business?


1. Build Brand Awareness

Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

If B2B leaders are able to leverage the voice of their employees, they can extend their brand reach even further. Every employee has a personal network, and each network has potentially hundreds of contacts. In turn, each of those contacts is connected to hundreds of other people.



2. Generate Leads

Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. Not only do you build credibility with potential customers, but these strategies can result in gaining leads.

3. Nurture Leads

Social selling enables sales professionals to build relationships with leads. By leveraging their thought leadership pieces, social proofing and other content, they can help potential customers solve problems. In turn, this allows your sales team to build trust and credibility.

4. Implement Social Listening

Listen to customers and what people are saying about their company. This gives you a chance to get candid feedback about how others view your brand. It opens a window into improving the weaker areas of your business while reinforcing aspects that already resonate with people.

Infosfm Content Marketing
Content Marketing

What is content marketing?

Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.



Why it’s important

Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage. Take a look at what the data says about content marketing:

  • Businesses with blogs get 67% more leads than other companies.
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative.
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
  • Seventy-two percent of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
  • dontist practice encourages patients to contribute testimonials about its state-of-the-art equipment and top-notch service.

How to get started with content marketing

Content marketing can feel overwhelming, but it doesn’t have to be. A successful content marketing campaign should be manageable and sustainable. Take these steps to get started:

  • Identify your audience. To create content for a particular reader, you need to have a clear idea of their priorities, challenges, and preferences. If you have detailed descriptions of your various segments, choose 1 or 2 to write for. Otherwise, craft profiles of your audience members and prospects before starting.
  • Determine the right formats. The right format corresponds with what stage of the sales cycle you’re creating content for. Another important consideration includes what formats will best help you showcase value. For some, this will be a video; for others, a checklist.
  • Decide who will write, edit, and proofread your copy. An audience will judge your content on its quality, and they should. Identify the right resource, internal or external, to create this work. Regardless of who creates it, hire a professional proofreader to review anything before it goes out the door.
  • Determine how you’ll distribute. Will you post content on your site, email it to people, or print it for an event? Start with “where” you know your audience is likely to be, and choose formats that make sense. For example, an article makes sense to send via an email, a checklist or worksheet can be posted on social media, and a buyer’s guide is a good follow-up to a pitch.
  • Choose a sustainable schedule. It’s easy to make a content marketing plan that’s overly ambitious. Once you know the target readers and the formats, create a short-term (3-6 months) plan for a realistic number of content elements you can create, based on your budget and resources. Keep track of how long it takes you to create each piece of content, so that you can build that time into your schedule.
  • Follow best practices. Compelling content is clearly written, without jargon that only you and your peers will know. It should also include how-to advice. A short, relevant, actionable piece of content is best.
Infosfm Search Engine Optimizatio
Search Engine Optimizations

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.


Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.