Best Email Marketing Software & Platforms

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What is Email Marketing?

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand. now we are going to focus on the best software platform which help to perform world best email marketing practice and you can read deeply about  Email Marketing

Core Elements of Email Marketing

  • Building your email list: Gain email subscribers through in-person and online sales activities or by using lead magnets such as free e-books, webinars, coupons and trial subscriptions
  • Segmenting your email list: Segmenting organizes email subscribers into categories, called segments, based on interests, location, items purchased and website or blog interactions
  • Maintaining your email list: Removing email addresses that are undeliverable or that never open your emails regularly can improve your email delivery rates
  • Consistently sending useful content: Consistency is key to email success and so is sending engaging content that provides value to your readers
  • Measuring email campaign results: Tracking email open and click-through rates and running A/B tests for subject line and copy content helps improve results

Top Email Marketing Software & Platforms

1.Mailchimp

Mailchimp is  one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Key Features:

  • Get predictive insights about your contacts so you can personalize your marketing.
  • Personalize individual content blocks within your emails with dynamic content.
  • Design personalized customer journeys using conditional logic and branching points.
  • A/B testing to identify high-converting messages.
  • Website and landing page builder

2.Campaigner

Campaigner If you’re searching for a tool to help you with marketing across multiple channels, be sure to check out Campaigner. Included in its powerful list of features is advanced email marketing automation. You can use it to create email workflows, track conversions, nurture prospects, and personalize every aspect of your emails. 

If you simply need help with designing your email, it offers hundreds of ready-made, responsive templates. Most email marketing platforms offer a decent selection of templates so this isn’t really a unique selling proposition, but where Campaigner offers extra value is it includes a sophisticated template management system with restricted access and tagging features to organize your templates, especially useful if you’re working as part of a bigger team. Another area where it takes it one step further is by including a built-in image editing tool. This way, you can customize your visual assets without having to switch to another editing tool. 

Its reporting features also deserve special mention. Included in its comprehensive reports are the standard things like open and click rates, but it also includes geolocation reporting that lets you zoom in on how your email marketing campaigns are performing per location. 

Key Features:

  • Email templates.
  • Triggered campaigns.
  • A/B testing. 
  • Sign-up forms. 

 3.Sendinblue

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

  • A shared inbox so you never lose track of your customer email history.
  • 60+ responsive email templates.
  • Built-in CRM.
  • Built-in SMS and Chat.
  • Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
  • Facebook Ads for lead generation.

4.Zoho Campaigns

Zoho Campaigns offers a suite of cloud-based solutions at competitive prices. Marketers can easily create emails in minutes using pre-designed templates, embed sign-up forms on a landing page, and automate information tracking. 

Zoho Campaigns uses dynamic and customizable templates, email polls, automated org-level segmentation—all of which can help send personalized messages. A/B testing keeps you informed on which design, subject line and style works best for your specific audience. You won’t waste time preparing effective emails because the software has all the features to make email marketing as efficient as possible. 

Another key advantage of Zoho Campaigns is its interoperability; you can create workflows using a third-party CRM such as Zoho CRM to monitor the campaigns closely. While the user interface isn’t as clean or seamless as other software tools like MailChimp, Zoho Campaigns is a viable and affordable option with all the crucial email marketing features you need.

Key Features

  • Drag and drop segmentation tools
  • A/B Testing
  • Analytics reports
  • Customizable email templates
  • Seamless integration with third-party apps

5.Omnisend

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.  It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

  • A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
  • An Automations Library with pre-built workflows for every step of your customer journey.
  • Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
  • Pop-ups and forms aid lead generations.
  • Reports and analytics track sales and identify winning campaigns.

6.GetResponse

GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

  • Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
  • One-click integration to run powerful retargeting campaigns using Facebook Pixel.
  • Website visitor tracking lets you send relevant communication based on page visits.
  • Build landing pages for lead and sales generation.
  • Create paid ads for Facebook, Instagram, and Google.

How To Choose an Email Service Provider

Which email marketing service is right for your team depends on your business needs and goals. Consider these factors to choose the right tool for you:

  • Send volume: Do the send limits and their corresponding price points make sense for your business plans for the near future?
  • Migration: Can you easily migrate customer data from an existing platform into the new one?
  • Integrations: If you need to, can you use your email list for retargeting ads on social media and around the web? Does the platform work with your existing CRM, online store and other systems?
  • Design: Do the available templates and customization options fit your brand? Do the free themes and templates include features that serve your needs?
  • Ease of use: How easily can you create and send an email or set up an automation? Will you need to hire an email specialist, designer or coder to build emails?
  • Autonomy and customization: How much control do you have over the look and feel of your emails and newsletters? Does the platform have the functionality you need? Will your customers see the software’s logo on your emails?

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