infosfm cloud computing
Informatique en nuage (cloud computing)

Qu’est-ce le cloud Computing ? (l’informatique dématérialisée – stockage en ligne)?

Le cloud computing est un terme général qui désigne tout ce qui implique la fourniture de services hébergés sur l’internet. Ces services sont divisés en trois catégories principales ou types d’informatique en cloud : l’infrastructure en tant que service(IaaS), la plateforme en tant que service(PaaS) et le logiciel en tant que service(SaaS). Un cloud peut être privé ou public. Un cloud public vend des services à n’importe qui sur l’internet. Un cloud privé est un réseau propriétaire ou un centre de données qui fournit des services hébergés à un nombre limité de personnes, avec certains paramètres d’accès et de permissions. Privé ou public, l’objectif de l’informatique en cloud est de fournir un accès facile et évolutif aux ressources informatiques et à des services informatiques. L’infrastructure du cloud comprend les composants matériels et logiciels nécessaires à la bonne mise en œuvre d’un modèle d’informatique en cloud. L’informatique en nuage peut également être considérée comme de l’informatique utilitaire ou de l’informatique à la demande.

Histoire du cloud computing

L’histoire et l’évolution du cloud computing remontent aux années 1950 et 1960. Dans les années 1950, les entreprises ont commencé à utiliser de gros ordinateurs centraux, mais il était trop coûteux d’acheter un ordinateur pour chaque utilisateur. C’est pourquoi, à la fin des années 1950 et au début des années 1960, un processus appelé « time sharing » (partage du temps) a été mis au point pour utiliser plus efficacement le temps de processeur coûteux de l’ordinateur central. Le partage du temps a permis aux utilisateurs d’accéder simultanément à de nombreuses instances d’ordinateurs centraux, maximisant ainsi la puissance de traitement et minimisant les temps d’arrêt. Cette idée représente la première utilisation des ressources informatiques partagées, le fondement de l’informatique en nuage moderne. Les origines de la fourniture de ressources informatiques à l’aide d’un réseau mondial remontent pour la plupart à 1969, lorsque l’informaticien américain J.C.R. Licklider a participé à la création du réseau de l’Agence des projets de recherche avancée (Advanced Research Projects Agency Network), le soi-disant précurseur de l’internet. L’objectif de Licklider était de connecter les ordinateurs du monde entier de manière à permettre aux utilisateurs d’accéder aux programmes et aux informations depuis n’importe quel endroit. Dans les années 1970, l’informatique en nuage a commencé à prendre une forme plus tangible avec l’introduction des premières machines virtuelles, qui permettaient aux utilisateurs de faire fonctionner plus d’un système informatique au sein d’une même installation physique. La fonctionnalité de ces machines virtuelles a donné naissance au concept de virtualisation, qui a eu une influence majeure sur les progrès de l’informatique en dématérialisée. Dans les années 1970 et 1980, Microsoft, Apple et IBM ont développé des technologies qui ont amélioré l’environnement en nuage et fait progresser l’utilisation du serveur en nuage et de l’hébergement de serveurs. Puis, en 1999, Salesforce est devenue la première entreprise à proposer des applications commerciales à partir d’un site web. En 2006, Amazon a lancé AWS, qui fournit des services tels que l’informatique et le stockage dans le nuage. Les autres grands acteurs de la technologie, dont Microsoft et Google, ont suivi le mouvement et ont lancé leurs propres offres d’informatique en nuage pour concurrencer AWS.

Types de services cloud

L’informatique en nuage peut être divisée en trois catégories générales de prestation de services ou formes de stockage en ligne:

  1. IaaS. Les fournisseurs de services IaaS, tels qu’Amazon Web Services (AWS), fournissent une instance de serveur virtuel et un espace de stockage, ainsi que des interfaces de programmation d’applications (API) qui permettent aux utilisateurs de migrer des charges de travail vers une machine virtuelle (VM). Les utilisateurs disposent d’une capacité de stockage allouée et peuvent démarrer, arrêter, accéder et configurer la VM et le stockage comme ils le souhaitent. Les fournisseurs IaaS proposent des instances de petite, moyenne, grande et très grande taille, ainsi que des instances optimisées pour la mémoire ou le calcul, en plus de permettre la personnalisation des instances, pour répondre aux différents besoins des charges de travail. Le modèle IaaS est le plus proche d’un centre de données distant pour les utilisateurs professionnels.
  2. PaaS. Dans le modèle PaaS, les fournisseurs de cloud hébergent des outils de développement sur leurs infrastructures. Les utilisateurs accèdent à ces outils via l’internet en utilisant des API, des portails web ou des logiciels de passerelle. Le PaaS est utilisé pour le développement général de logiciels, et de nombreux fournisseurs de PaaS hébergent le logiciel une fois qu’il a été développé. Parmi les produits PaaS les plus courants, citons la plateforme Lightning de Salesforce, AWS Elastic Beanstalk et Google App Engine.
  3. SaaS. Le SaaS est un modèle de distribution qui fournit des applications logicielles sur l’internet ; ces applications sont souvent appelées services web. Les utilisateurs peuvent accéder aux applications et services SaaS depuis n’importe quel endroit à l’aide d’un ordinateur ou d’un appareil mobile disposant d’un accès à l’internet. Dans le modèle SaaS, les utilisateurs ont accès à des logiciels d’application et à des bases de données. Un exemple courant d’application SaaS est Microsoft 365 pour les services de productivité et de messagerie.

Modèles de déploiement du cloud computing

Les services d’informatique en cloud privée sont fournis par le centre de données d’une entreprise aux utilisateurs internes. Avec un nuage privé, une organisation construit et entretient sa propre infrastructure de nuage sous-jacente. Ce modèle offre la polyvalence et la commodité de l’informatique en nuage, tout en préservant la gestion, le contrôle et la sécurité propres aux centres de données locaux. Les utilisateurs internes peuvent ou non être facturés pour les services par le biais de la facturation informatique. Parmi les technologies et les fournisseurs de cloud privé les plus courants, citons VMware et OpenStack. Dans le modèle du cloud public, un fournisseur de services en cloud tiers (CSP) fournit le service en nuage sur l’internet. Les services de cloud public sont vendus à la demande, généralement à la minute ou à l’heure, bien que des engagements à long terme soient disponibles pour de nombreux services. Les clients ne paient que pour les cycles de l’unité centrale de traitement, le stockage ou la bande passante qu’ils consomment. Les principaux fournisseurs de services de cloud public sont AWS, Microsoft Azure, IBM et Google Cloud Platform (GCP), ainsi qu’IBM, Oracle et Tencent. Un cloud hybride est une combinaison de services de cloud public et d’un cloud privé sur site, avec une orchestration et une automatisation entre les deux. Les entreprises peuvent exécuter des charges de travail critiques ou des applications sensibles sur le cloud privé et utiliser le nuage public pour gérer les charges de travail en rafale ou les pics de demande. L’objectif d’un cloud hybride est de créer un environnement unifié, automatisé et évolutif qui tire parti de tout ce qu’une infrastructure de nuage public peut offrir, tout en conservant le contrôle des données critiques.

PRINCIPAUX AVANTAGES ET INCONVÉNIENTS DE L’INFORMATIQUE EN CLOUD

AVANTAGES

  • Paiement à l’utilisation. Les ressources informatiques sont mesurées à un niveau granulaire, ce qui permet aux utilisateurs de ne payer que pour les ressources et les charges de travail qu’ils utilisent.
  • Résilience de la charge de travail. Les fournisseurs de services informatiques mettent souvent en œuvre des ressources redondantes pour assurer la résilience du stockage et maintenir les charges de travail importantes des utilisateurs, souvent dans plusieurs régions du monde.
  • Flexibilité de la migration. Les entreprises peuvent déplacer certaines charges de travail vers ou depuis l’informatique dématérialisée – ou vers différentes plateformes d’informatique dématérialisée – en fonction de leurs besoins ou automatiquement, afin de réaliser des économies ou d’utiliser de nouveaux services à mesure qu’ils apparaissent.
  • Large accès au réseau. Un utilisateur peut accéder aux données de l’informatique dématérialisée ou télécharger des données vers l’informatique dématérialisée à Lausanne, Genève, Zurich ou bien à partir de n’importe quel endroit disposant d’une connexion internet et à l’aide de n’importe quel appareil.

INCONVÉNIENTS

  • Sécurité de l’informatique dématérialisée. La sécurité est souvent considérée comme le plus grand défi auquel est confronté l’informatique en cloud. Lorsqu’elles s’appuient sur l’informatique en cloud, les organisations s’exposent à des violations de données, au piratage d’API et d’interfaces, à la compromission d’informations d’identification et à des problèmes d’authentification. En outre, il y a un manque de transparence quant à la manière dont les informations sensibles confiées au fournisseur d’informatique en cloud sont traitées et à l’endroit où elles le sont. La sécurité exige une attention particulière aux configurations de l’informatique dématérialisée ainsi qu’aux politiques et pratiques de l’entreprise.
  • Imprévisibilité des coûts. Les plans d’abonnement à la carte pour l’utilisation de l’informatique dématérialisée, ainsi que la mise à l’échelle des ressources pour répondre aux fluctuations de la charge de travail, peuvent rendre difficile la définition et la prévision des coûts finaux. Les coûts de l’informatique en cloud sont également souvent interdépendants, un service en cloud utilisant souvent un ou plusieurs autres services en cloud, qui apparaissent tous dans la facture mensuelle récurrente. Cela peut engendrer des coûts supplémentaires non planifiés.
  • Manque de capacités et d’expertise. Avec les progrès rapides des technologies d’informatique dématérialisée, les entreprises s’efforcent de répondre à la demande croissante d’outils et d’employés possédant les compétences et les connaissances nécessaires pour concevoir, déployer et gérer les charges de travail et les données dans l’informatique dématérialisée.
  • Gouvernance informatique. L’accent mis sur les capacités de bricolage dans l’informatique en cloud peut rendre la gouvernance informatique difficile, car il n’y a pas de contrôle sur le provisionnement, le déprovisionnement et la gestion des opérations d’infrastructure. Il peut donc être difficile de gérer correctement les risques et la sécurité, la conformité informatique et la qualité des données.
  • Conformité avec les lois du secteur. Lors du transfert de données du stockage local sur site vers le stockage en nuage, il peut être difficile de gérer la conformité aux réglementations sectorielles par l’intermédiaire d’une tierce partie. Il est important de savoir où les données et les charges de travail sont réellement hébergées afin de maintenir la conformité réglementaire et la bonne gouvernance de l’entreprise.
  • Gestion de plusieurs cloud. Chaque nuage étant différent, les déploiements multiclouds peuvent dissocier les efforts déployés pour relever les défis plus généraux de l’informatique en nuage.
  • Performance de l’informatique en cloud. Les performances – telles que la latence – échappent en grande partie au contrôle de l’organisation qui passe un contrat de services en cloud avec un fournisseur. Les pannes de réseau et de fournisseur peuvent nuire à la productivité et perturber les processus d’entreprise si les organisations ne sont pas préparées à des plans d’urgence.
  • Construire un nuage privé. L’architecture, la construction et la gestion d’un nuage privé – qu’il s’agisse d’un nuage propre ou d’un nuage hybride – peut être une tâche décourageante pour les services et le personnel informatiques.

Liste des fournisseurs service cloud Suisse:

Infomaniak Network SA – Datacenter : Genève – infomaniak.com

Plan : Swiss Backup – 200 Go espace à partir de 2.4.- CHF

green.ch AG – green.ch

Plan : greenBackup Private – 20 Go espace à partir de 2.9.- CHF

SenseLAN Sàrl – Datacenter : Fribourg – senselan.ch

Plan : drive 10 – 10 Go espace á partir de 3.- CHF

Weblink GmbH – weblink.ch

Plan : weblinkBackup – 10 Go espace disque á partir de 4.- CHF

Hosttech GmbH – hosttech.ch

Plan : Online Backup – 25 Go espace à partir de 4.5.- CHF

OpenBusiness SA – Datacenter : Lausanne – swisscenter.com

Plan : Stockage en ligne á partir de 29.- CHF

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Digital Marketing vs. Traditional Marketing

 What’s the Difference?

When it comes to marketing, there are two main types: digital marketing and traditional marketing. But what’s the difference? Digital marketing refers to any form of marketing that takes place through digital channels, such as the internet, email, or mobile devices. It’s become increasingly popular in recent years due to the proliferation of digital devices and the rise of online networking. Traditional marketing, on the other hand, refers to any form of marketing that takes place offline, such as print advertisements, television commercials, or radio ads. It’s still a popular method of marketing, especially for larger businesses with more resources.

Which Type of Marketing Should You Use?

Digital marketing is generally more cost-effective and can be more targeted, while traditional marketing can be more effective at reaching a larger audience. It’s important to consider your budget and target market when deciding which type of marketing to use.

Forms of Digital Marketing

  • Social media marketing: Social media marketing is getting widely popular among the youths. Many businesses and startups advertise their work in the form of posts, videos, and stories on all social media platforms.
  • Email marketing: It is one type of digital market where businesses send electronic mail to the target audience.
  • PPC – Pay-per-Click: These are paid advertisements. They only stay on the web for a shorter period. Once you stop paying, it will be gone.
  • Mobile marketing: Provides advertisements on smartphones, laptops, and tablets for the target audience.
  • SEO – Search Engine Optimization: SEO is the most common type of digital marketing used in many organizations. Its main objective is to show the business on the top while searching it on the web. However, it also needs customers’ support to get high ranks.
  • Affiliate marketing: Includes advertising a product or a service with the help of a well-known influencer or a celebrity. The major reason companies do it is to improve their brand name.

Forms of Traditional Marketing

The following are some of the traditional marketing methods:
  • Television commercials: One method of traditional marketing is broadcasting advertisements using TV commercials. There are millions of ads that benefit due to this form of marketing.
  • Radio commercials: Radios played a vital role in the late 20th century. People who could not afford television opted for radios and CD cassettes those days. There are many different varieties of advertisements that could be broadcasted with the assistance of radios.
  • Flyers: Many companies and businesses are still printing flyers to promote their services. Flyers are also called handouts.
  • Billboards: Billboards contain pictures of the advertisement. They are usually found on the highways. Mostly, billboards are placed by top companies and businesses to promote their services.
  • Magazine and newspaper ads: Newspaper magazines acted as one of the finest sources of obtaining information regarding anything. There are tons and tons of ads posted every day.
  • Telephone and SMS marketing: These mostly include phone calls and text messages of advertisements for various businesses and their services.
  • Referral: Referral is when the organization asks its employers and customers to recommend their products and services to their friends and family or neighbors.
  • Direct mail: Many businesses mail their ads in postcards or notices to the people in the company’s target area or city.

Which One is Better?

So, which strategy wins when comparing traditional marketing vs. digital marketing? The short answer: it depends. The long answer: Digital marketing is probably the best option for most. If you want to reach a particular group of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing campaigns. However, there is still a place for traditional marketing. If you want to reach an older audience or a local audience, traditional marketing methods may be more productive and stand out better than digital marketing methods. Though these methods may seem “old,” the reality is that they’ve stuck around for a reason. They work! When considering which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your decision. When deciding between traditional marketing vs. digital marketing, it’s not necessarily true that one is simply better than the other as they serve different purposes. The bottom line is that you need to fully understand your business and your audience to pick the strategy that’s better for you.  

Digital Marketing 

Pros:

More options for engagement Through channels such as social media you can physically see what your audience think of your brand and marketing efforts. If your marketing has been shared, liked and had plenty of positive comments, you know you’re doing something right. Easy to measure your campaigns On the flipside to traditional marketing, the specifics of digital marketing tracking is exceptionally in depth. This makes your learnings extremely clear for your next round of marketing efforts. Makes clever targeting possible If you have the tools to specifically target a 29 year old female writer who loves Lizzo and drinking Guinness then surely you can also create perfectly tailored content?

Cons:

Digital ads can be deemed as annoying Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting. Less permanent Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen. Constantly evolves To get the most out of your digital marketing efforts there is a lot to learn. Each channel usually requires its own specialist, from search engine marketing to social media, each channel requires a pro to get the best bang for your buck. However, a grass-roots social media marketing strategy is a great place to start. Have a look at our digital marketing strategy guide for some inspiration.

Traditional Marketing 

Pros:

Impactful and easy to understand A visually bold billboard or a striking TV commercial is a normal part of most people’s day to day lives. They’re easy to digest and often entertaining. Printed marketing materials are more permanent If you have an advert in an issue of The New York Times it will be there until the magazine is recycled. Which is great if the consumer is an avid collector. More memorable Seeing something in real life rather than on your phone is more likely to be remembered. The anticipation of the new Super-Bowl ads or a beautiful and impressive window display is more likely to stay in your mind than an Instagram ad you’ll probably scroll past in seconds.

Cons:

More difficult to measure campaigns There are ways to measure traditional marketing campaigns such as brand trackers but they are nowhere near as in depth or intelligent as the tools available for digital marketing. Often expensive If you’re a brand in its infancy chances are you don’t have the funds for a 4 page spread in Vogue. Many forms of traditional marketing will set you back a considerable amount. No direct interaction with the consumer Unlike social media marketing, you’re more or less in the dark about your audience’s reaction to your marketing efforts.  

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Figma
Figma is a web-based graphics editing and user interface design app. You can use it to do all kinds of graphic design work from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts, and everything in between. Figma is different from other graphics editing tools. Mainly because it works directly on your browser. This means you get to access your projects and start designing from any computer or platform without having to buy multiple licenses or install software. Another reason why designers love this app is that Figma offers a generous free plan where you can create and store 3 active projects at a time. It’s more than enough for you to learn, experiment, and work on small projects.

Figma Prototype?

Figma prototype allows you to create interactive flows that explore how a user may interact with your designs. Prototypes are an excellent way to preview interactions and user flows and share and iterate on ideas.

What is a prototype in general?

A prototype is a simulation or sample version of a final product, which UX teams use for testing before launch. With a prototype, the goal is to test and validate ideas before sharing them with stakeholders and eventually pass the final designs to engineering teams for development. Prototypes are essential for solving and identifying user pain points with participants during usability testing. Testing prototypes with end-users enables UX teams to visualize and optimize the user experience during the design process.

How do we use Figma Prototype in Design?

Figma is a powerful web-based design tool that helps you create anything, websites, applications, logos, and much more. You’ll take your first steps into User Interface Design and User Experience Design by learning how to use Figma. You can use it to do all kinds of graphic design work, from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts, and everything in between. Learning graphic design in Figma will save you time and stress. When you work with this software, it makes the design process quick, fun, and very efficient. You can collaborate online with other people very quickly.

The Power of Figma as a Design Tool?

Using Figma, a design lead can check in to see what the team is designing in real-time by simply opening a shared file. If a designer somehow misinterprets how the design is going, this feature allows the lead to intervene, correct course, and save countless hours that would have otherwise been wasted.

Figma Works on Any Platform

Figma will work on any operating system that runs a web browser. Macs, Windows PCs, Linux machines, and even Chromebooks can be used with Figma. Figma is the only design tool that does this, and in shops that use hardware running different operating systems, everyone can still share, open, and edit Figma files. Designers use Macs, and developers use Windows PCs in many organizations. Figma helps bring these groups together. Figma’s universal nature also prevents PNG-pong’s annoyance (where updated images are bounced back and forth between design team disciplines). In Figma, there is no need for a mediating mechanism to make design work available to everyone.

Collaboration in Figma Is Simple and Familiar

Because Figma is browser-based, all teams can collaborate as they would in Google Docs. When people use Figma, they show up in the corner, and you can click on them to see what they are doing. Each person has an icon to click on. infosfm figma The live file in the shared environment will not be affected until changes are deliberately committed to the original version. It’s also possible to restore any automatically saved versions to create a duplicate or overwrite the original.

Prototyping in Figma Is Straightforward and Intuitive

While Sketch recently added artboard to artboard prototyping, Figma has gone further by providing transitions between frames. Figma’s simple prototyping feature eliminates the need for another tool that does slideshow style prototyping, such as InVision or Marvel. When all that is needed is a simple presentation with transitions, there’s no need to export to review tools. Figma prototypes can be distributed just like Figma design files; anyone with link permission can view and comment on a prototype, and again, that feedback is captured in the tool’s comment panel and recorded in Slack. Developers can see the design workflow, leave direct @messages for designers, and get measurements and CSS attributes from inside the prototype.

Figma’s Team Libraries Are Ideal for Design Systems

Design systems have become a necessity for many companies, and there is a need for components (symbols in Sketch and Illustrator) that are reusable, scalable, and “tokenized” for use in the pattern libraries available to UX designers and front-end developers. The often used phrase “single source of truth” does fit here—once a Figma team library is created, anyone with access to a project can use instances of the components in their designs and be certain they are working with the latest versions. Figma’s approach to component libraries is simple and easy to manage. Designers can create files that are full of components or use on-page components to organize a pattern library. Each frame in a Figma page becomes the organizational section in the team library (there is no need to create hierarchies\like\this). One way to organize libraries is to have a project dedicated solely to components. Files within that project can be organized as needed, and the pages within those files can be arranged accordingly.

Figma Is Built to Enhance Design Teamwork

Using Figma for any length of time will demonstrate the benefits of this live collaboration tool. It keeps teams on task and encourages full disclosure, essential when building a design system for a variety of disciplines. Figma is easy for anyone to use on any platform, and lets teams share their work and libraries quickly.

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infosfm no code
What is no code?
A no code development platform is a tool for building software applications without coding; a popular and promising alternative to traditional software development for non-technical business users hoping to build their own full-fledged applications. If you are a small business that lacks the budget to hire a software developer or outsource to a software development house, no code platforms move the power of innovation into the hands of your entire organization. Using a no code platform, you can equip more of your workforce with the tools they require to become citizen developers. Business developers and other non-programmer roles can step in to meet the demands of faster application delivery, building business, web and mobile applications on their own.

What is no code development best used for?

It’s hard to argue against the value proposition of no code development platforms, particularly when it comes to simple mobile app development. That being said, they aren’t always a suitable alternative to low code or custom software development, as the trade-offs associated with their use could ultimately cost you and your business far more in the future. No code development platforms are best suited to businesses that require simple, out-of-the-box solutions with minimal customization. Often this applies to internal systems rather than customer facing software.

The best no code app development platforms.

There are a plethora of no code development platforms on the market, with new competitors entering the space on a regular basis. The following are some of the top rated no code platforms currently available.

Bubble

Bubble is a popular visual programming language and application platform as a service that enables non-technical people to build web-applications without needing to code, through a point-and-click programming tool.

Airtable

Airtable is a cloud collaboration service consisting of a spreadsheet-database hybrid, with the features of a database applied to a spreadsheet. It is a collaborative organization tool, integrates with other apps and lets you plug in to your website.

Nintex Platform

Nintex is a workflow automation solution. You can visually plan, map and manage your business processes with tools that help you manage, automate and transform your business. You can optimise your business processes by leveraging the data created through automated processes.

Betty Blocks

Betty Blocks describes itself as a citizen development platform that empowers a new generation of developers to break the boundaries of technology for business innovation. You can build complex enterprise-grade applications, from mobile apps to customer portals, and back office management.

AppSheet

Appsheet is a no code app building platform that allows you to quickly build apps to collect or connect to data. It is a no code development platform for application software which allows users to create mobile, tablet and web applications using data sources like Google Drive, Dropbox, Office365 and other cloud-based spreadsheet and database platforms.

Salesforce Platform

Salesforce is an enterprise platform-as-a-service solution that allows developers to build and deploy cloud applications. It provides the tools and services required to automate business processes, integrate with external applications, and provide a responsive layout to users.

Microsoft Power Apps

Power Apps is a suite of apps, services, connectors and data platforms that provide a rapid application development environment for building custom apps. You can quickly build custom business apps that connect to your business data, stored either in an underlying data platform or in various online and on-premises data sources.

BP Logix BPMS

BP Logix BPMS is an AI-enabled low-code and no-code development platform that drives enterprise digital transformation. Teams and individuals are empowered to rapidly develop, deploy and enhance critical digital applications without programming.

Outgrow

Outgrow is a no code platform focused on boosting marketing efforts. It has interactive content including calculators, quizzes, assessments, recommendations, polls, chatbots, giveaways, forms and surveys. You can create engaging experiences without developers, using templates that can be quickly and easily customized.

Nutshell

Nutshell is a sales automation CRM designed to help sales teams of all sizes optimize their efforts and focus more of their time on building relationships. You can connect and centralize tools you use to run your business.

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infosfm free and paid hosting
We Compare Free And Paid Web Hosting

Free web hosting comes with a cost

Bandwidth Allowance

Bandwidth allowance (sometimes loosely referred to as « traffic » or « data transfer ») is the number of bytes required to transfer your site to all of your visitors when they browse your content. Does the hosting provide enough space for your needs? To give you a rough idea of the typical traffic requirements of a website, most new sites that don’t provide video or music on their site use less than 3 gigabytes of bandwidth per month. If you anticipate quick future expansion or your needs include sound, video, etc., then consider the extra space offered by a paid hosting provider.

If you’re thinking about going for a free host, think first about the size of your site and how many visitors you expect on a daily basis. Many free web hosts impose daily or monthly limits on the amount of traffic your website can use. If your content includes lots of images or videos that attract over the “agreed” amount of visitors (traffic) per day/ week/ month, the host is within its rights to disable your website for breach of contract – or send you a bill.

Another consideration before using free hosting providers is that they frequently impose a maximum size on the files you upload. If you wish to distribute software or high-resolution imagery, a paid host offers you the ability to load the larger file sizes you’ll need.

Advertising

Many, but not all free hosts impose advertising on your website to cover the costs of providing your site with free web space. Most people are put off by commercial banners and pop-ups. Sites littered with adverts are generally considered low quality and even spammy, which is an immediate put-off. To be on the safe side, check the fine print to see if adverts are expected in exchange for free hosting before you sign-up.

Upgrade Options

Look out for is whether a host gives your site room to grow and powerfully web hosting . Most new sites start on shared hosting which is pretty powerful these days. However, as you expect a website to grow over the years, you might need to consider a more powerful server (virtual private or dedicated for example). Check the host has suitable plans to upgrade to and that the process is as straightforward as possible.

Why pay for web hosting?

Uptime (reliability)

Reliability is extremely important for both free and paid services, but you should only expect any real reliability with a paid hosting plan. It’s likely that you’ll want your website to operate 24/7, and you’ll only get that from a web host with reliable servers and stable network connections. Before you decide on a host, check out its uptime history. You can read reviews and check their advertised uptime guarantees.

A site that is hard to reach or frequently down loses visitors, customers, and can hit revenue hard. If someone finds your site and tries to access it only to find that it’s unavailable, they won’t hesitate to go to a competitor site. Slow access is also very frustrating for dedicated visitors (and for you also, when you upload new content).

Traffic/Bandwidth

Read and understand any limitations placed on the bandwidth you use and select an appropriate plan. If your site is going to incorporate video, audio, or other elements that require a higher level of bandwidth, you want a plan that matches your needs.

PHP, .htaccess, SSH, MySQL, FTP

  • If you need to install PHP or Perl – make sure you can do this without needing your host’s approval. If not you will have to wait for their say so before you can implement a feature on your site.
  • Assuming you want to do things like customizing your error pages (the messages displayed when visitors land on an extinct page on your site), protect your site from bandwidth theft and hotlinking, etc. and to password-protect your folders, you’ll need the ability to create or modify « .htaccess » files.
  • SSH access is useful for maintaining databases such as MySQL and when you want to run a blog or a content management system.
  • FTP is a popular method to transfer web pages and other files from a local computer onto a web hosts computer (servers) so that it can be viewed by anyone worldwide. Some hosts only don’t allow you to design and upload your own pages. Instead, they ask that your pages are designed and uploaded using their online site builder. Unless you are an absolute beginner and plan a pretty trivial site, make sure you have FTP access or the ability to upload your pages by email or browser at the very least.

Control Panel

The purpose of a control panel is to allow you to manage various aspects of your websites hosting account yourself. You should expect a control panel from a commercial host so you can perform everyday maintenance tasks without having to wait for technical support to make simple changes. A ‘cPanel’ provides a simple dashboard to manage email addresses, account passwords and basic server configurations. It can be time-consuming to go through a technical support operator or be obliged to pay an additional fee each time you want to perform simple admin tasks.

Multiple Domains Hosting

It’s common to own more than one domain, they’re cheap these days, and it’s hard to resist owning a few. In this case, you need to accommodate extra domains with extra hosting space. To simplify the hosting process, it’s possible to host more than one domain from a single account. Each separate website hosted on the same account is called an add-on domain. Most shared hosting providers allow addon domains. It’s advisable to check in advance how they charge for it.

Cost

With web hosting as with everything, you often get what you pay for. If you have a basic website not expecting a large amount of traffic, expect to pay between $10 to $150 per year for shared hosting. Higher capacity hosting plans can start at $150 and go up from there.

Most commercial hosts offer the flexibility to choose how you want to pay with monthly and annual payment plans; the latter gives you a cheaper rate. Once you’re reassured they offer a reliable service, you can switch to the cheaper annual payments, or switch hosts quickly if they don’t meet your expectations.

Finally, let’s discuss renewals. If you’re satisfied with the price of a package, check the price for renewals. It’s a norm in the industry to offer low signup prices but charge much higher amounts on renewals. Unless you are ok with switching between hosts every few years, renewals prices are unavoidable.

Email

If you want to host email accounts alongside your website, check that your host allows you to set up the email addresses you want on your domain – before signup. It looks a bit shabby to have a random email address not associated with your domain: How much more professional does info@yourdomain.com sound over info.yourdomain@gmail.com?

In the case that emails are provided, it’s not a big deal. There are other ways to get your hands on an email account at your own domain name.

Technical support

Things can go wrong at the most inconvenient of times so best check your host has 24/7/ 365 professional support. You’ll want someone there to throw you a lifeline when you press the S.O.S button and to know the person picking on the other end is technically equipped with the knowledge to help you, there and then. To get a feel for this, read online reviews with accounts of real customer experiences.

There will be times when you have a non-urgent query. You might want to solve it in your own time while getting a better handle on your server settings. Does the host have a knowledge base or FAQs to browse to help advance your understanding? Whether you prefer to chat over the phone or rather have comprehensive documentation at hand to solve problems yourself – check they are available.

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infosfm
Types of web hosting
On recent blog we have talk about web hosting. in summary web hosting is When a hosting provider allocates space on a web server for a website to store its files, they are hosting a website. Web hosting makes the files that comprise a website (code, images, etc.) available for viewing online. Every website you’ve ever visited is hosted on a server. and now let see the type of hosting  As technology has progressed, different types of web hosting have been introduced to meet the different needs of websites and customers best. These include:
  • Shared Web Hosting
  • Dedicated Hosting
  • VPS Hosting
  • Cloud
  • Reseller
Let’s look into the most popular web hosting services in more detail.

Shared Web Hosting

Shared hosting is when a website is hosted on the same server as many other websites. Most web hosting companies provide shared hosting. It’s cheap and easy to set-up which makes it a good fit for new sites which don’t expect a lot of traffic in the short term. It’s best suited for personal websites as well as those belonging to small and medium-sized businesses. Anyone serious about digital marketing or running an online business should carefully review their shared hosting options and make sure that your provider can offer services which is designed specifically for e-commerce websites. Shared hosting isn’t suitable for large sites with lots of traffic either. These sites need a dedicated server to accommodate a suitable amount of resources to guarantee decent website performance.

VPS Hosting

Virtual private servers (VPS) also known as virtual dedicated server (VDS), is when a virtual server appears to each client as a dedicated server even though it’s actually serving multiple websites. For this reason, VPS style hosting is considered to be the stepping stone between shared hosting and getting your own dedicated machine. The main difference between shared hosting and VPS is that clients have full access to configure the VPS which is much closer to dedicated style hosting. PS is often used by smaller websites and organizations that want the flexibility of having a dedicated server, without the high costs implied.

Dedicated Hosting

Dedicated hosting (sometimes referred to as managed hosting or a dedicated server) provides entire servers to rent. This type of hosting is comparatively expensive when placed side-by-side with shared hosting plans; for this reason, it’s only really used when a website has a lot of traffic or when more server control is required. There is more to dedicated hosting than providing a single website with entire server equipment housed in a data center. It allows greater self-service server administration facilities. This is considered a more flexible arrangement because it allows total control over the server, its software and security systems. At the same time, however, you need to have the technical expertise on-hand to manage the platform yourself.

Cloud Hosting

Cloud hosting is the latest hosting type to hit the market, and it’s become extremely popular in recent years. This type of hosting operates across many interconnected web servers that supply an affordable, scalable and reliable web infrastructure. Cloud hosting plans typically offer unmetered, reliable bandwidth and an infinite amount of disk space for unlimited domains which explains why so many large businesses are turning to the cloud. It’s an effective method of running a website with resource-intensive applications or a large number of content assets such as images, but it can have a much higher cost.

Reseller Hosting

Reseller hosting is a form of web hosting where the account owner can use his or her allotted hard drive space and bandwidth to host a website on behalf of third parties. The original hosting account owner is the ‘reseller’ in this instance. Reseller hosting is beneficial when the amount of space purchased isn’t required, and some of the allocated resources can be shared with another party. Sharing disk space, bandwidth, CPU, etc. while getting a recurring source of income. Hosting providers offer specific reseller hosting plans to accommodate entrepreneurs interested in this business practice. Buying a reseller hosting plan is also helpful for anyone with multiple domains. You may design your own hosting packages for your websites or clients gives the resources allocated to the reseller hosting account.
   

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infosfm Postfinance
PostFinance

PostFinance

is one of Switzerland’s leading financial institutions. More than 2,6 million customers view us as a reliable partner for private and business customers wishing to manage their own finances. Find out more about PostFinance’s strategy and goals, how the company is run and what PostFinance considers to be important in terms of sustainability.

Business areas and goals

PostFinance as a reliable partner
PostFinance is a diversified, innovation-driven financial services provider. We provide our customers with first-class solutions and smart innovations for the management of their finances. We rely on future-oriented tools and technologies that we’ve specially developed or adapted for the Swiss market. We adopt a highly responsible, careful and sustainable approach to our use of resources and investments

Business areas

We believe in the power of entrepreneurial freedom. That’s why we serve our markets in four independent business areas: as the leading Swiss financial institution, we’re driving forward the digital transformation in payment transactions and retail banking. We’re also creating innovative solutions in Digital First Banking and expanding our range of services in the platform business. Here we’re constantly focusing on the requirements of our customers – individuals and companies throughout Switzerland.

Goals

We’ve set the following goals for the current strategy period to 2024:

Payment Solutions

As a “Swiss Payment Champion”, PostFinance is the first choice in payment transactions for retailers and invoice issuers.

Retail Banking

We provide our private and business customers with the smartest solutions for managing their finances – whether physically or digitally.

Digital First Banking

In 2021 we’re launching a new banking app and further innovative and personalized services for “Banking & Beyond”.

Platform Business

We’re turning Value into an independent Swiss platform for comparing and taking out financing, insurance and pension solutions.

Do you want to use e-finance, but don’t have a smartphone? If so, the login via the card reader and your PostFinance Card is the right solution for you ? ?.

To log in, you will need

  • Your e-finance number or username and e-finance password
  • User identification (only for customers with multiple users, e.g. a partner account)
  • Your PostFinance Card and PIN
  • A yellow card reader

Step 1: Enter login details in e-finance

  • On postfinance.ch, click on “Login” in the top right or on the padlock symbol.
  • Enter your e-finance number or username and your password (see letter “Your personal e-finance access data”).
  • For customers with multiple users (e.g. partner account): enter your user ID as well.
  • Confirm with “Next”.

Step 2: Insert your PostFinance Card into the card reader

  • Insert your PostFinance Card into the yellow card reader.
  • “Challenge” will be shown on the display.

Step 3: Enter your e-finance code into the card reader

  • A number will be displayed under “Input for card reader” on the e-finance  login page. 
  • Enter this number into the card reader.
  • Confirm by pressing “OK” (the green button on the card reader)

Step 4: Enter the PIN for your PostFinance Card

  • You will see the message “PIN + OK” on the card reader display.
  • Enter the PIN for your PostFinance Card. This is the code you use at ATMs, or the code you received along with your PostFinance Card.
  • Confirm by pressing “OK” (the green button on the card reader).

Step 5: Enter the code from the card reader into e-finance

  • The message “Code = x xxx xxx” will be displayed on the card reader.
  • Enter this 7- to 9-digit code into e-finance in the field “Code from card reader”.
  • Click on “Login” – you are now logged in.
On This Blog We Provide The Summary In Case You Want An Advanced Information You can Visit Official Site Of PostFinance

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infosfm
Web Hosting

What Is Web Hosting ?

When a hosting provider allocates space on a web server for a website to store its files, they are hosting a website. Web hosting makes the files that comprise a website (code, images, etc.) available for viewing online. Every website you’ve ever visited is hosted on a server.

The amount of space allocated on a server to a website depends on the type of hosting. The main types of hosting are shared, dedicated, VPS and reseller. They are differentiated by the kind of technology used for the server, the level of management provided and the additional services on offer.

 web hosting is the process of renting or buying space to house a website on the World Wide Web. Website content such as HTML, CSS, and images has to be housed on a server to be viewable online.

What exactly is a server? A server is a computer that connects other web users to your site from anywhere in the world. As the name implies, web hosting service providers have the servers, connectivity, and associated services to host websites. By offering a variety of hosting plans, they cover the spectrum of hosting needs, from small blogs and large organizations.

If you’re planning on creating an online presence, reliable web hosting is essential. There are literally hundreds of web hosts available today providing thousands of varieties of web hosting services. Plans range from free with limited options to expensive web hosting services specialized for business. The plan you choose will depend primarily on how you plan to use your website and how much you have budgeted for hosting.

Choosing the right hosting plan will mean having access to the right allocation of resources to keep your website loading quickly and reliably for your visitors. Think about how many businesses these days operate primarily online; their sales and business leads come from their website. If someone lands on a website and there’s a problem — it takes too long to load or doesn’t appear at all — potential customers won’t wait around. They’ll bounce off that site in search of a one that works correctly and can deliver what they are looking for, seamlessly.

If you’re new to operating a website, web hosting and related lingo can be a puzzling topic. Many a novice website owner has used the cheapest option or anything bundled with their domain name purchase under the mistaken belief that all hosting options are essentially the same.

How does web hosting work

Web hosting happens when the files that make up a website are uploaded from a local computer on to a web server. The server’s resources, (RAM, hard drive space, and bandwidth) are allocated to the websites using it.

The division of server resources varies depending on the type of hosting plan chosen. To choose the appropriate hosting plan, you first need to differentiate between the plans available. This doesn’t have to be complicated. For the non-technical readers, let’s use a simple analogy: Choosing web hosting is similar to searching for office space:

How do you decide which type of office space is right for your needs? Is a workstation in an open co-working space enough, or the next best thing; an office within a business center. Do you have intentions to expand quickly or expect a lot of people coming and going? Would you consider renting an entire building or would building your own space appeal?

Aside from the style of office you use there are other considerations. How easy the rooms are to access, which functions they offer (extras such as a whiteboard, high-speed internet, and other facilities), and where are they located and the overall cost. These considerations will determine your needs and help decide which type of office is right for you. Let’s compare this selection process to deciding which web hosting fits.

  • Shared hosting is similar to renting a workstation in a busy, noisy, open plan office or co-working space. You have all the modern conveniences: a desk, internet connection and some stationary and you share the space with other co-workers including the kitchen, printer, and restroom. You can’t do any makeovers to the space such as installing whiteboards etc. This is a popular option for launching small websites and not appropriate for large-scale commercial projects.
  • A virtual private server (VPS) is a nice step up from shared hosting. Medium sized business will benefit from renting an office within a business park. With a VPS, users are isolated from each other. You have neighbors, but you are less dependant on them, and you can carry out any makeovers (customizations) as you like and organize your workstation on your own.
  • Using an entire office building is comparable to hosting on a dedicated server. It’s a more expensive option and best for websites who value reliability and high performance. Since you control the entire space, you have more say over configurations and plenty of space, but it’s not worth investing in if you won’t use the space included.

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twint
TWINT
TWINT Switzerland’s payment app, you can make convenient and secure payments using your smartphone. Twint app makes it really easy for you to pay at the cash register, in the supermarket, in the online shop and when shopping in the farm shop – digitally and cashlessly. The TWINT app can do a great deal more: you can send money to your friends, purchase tickets from SBB and order food to be delivered to your home, and clubs can use it as a method of collecting donations. TWINT offers you everything you need in an app to make your way through the day. Digital payments can be made almost everywhere with TWINT. Become part of the TWINT community: download the TWINT app for your bank to your smartphone and discover the various functions.

Security that meets Swiss standards

Twint App take security and data protection seriously. And it’s not just us – all the Swiss banks that work with TWINT guarantee comprehensive protection. infosfm Twint

TWINT  ‘one app’ – ‘many functions’

As Switzerland’s leading payment app, TWINT makes the lives of its users a little easier every day. TWINT’s basic functions include cashless payments – quickly and conveniently by smartphone at cash registers, in online shops or at farm shops. The app can do much more than that, however. With TWINT, you can donate money to charities, pay parking fees or even withdraw cash, for example. It is also possible to take out insurance policies or order coffee with just a few clicks in the app. Discover the various functions of Switzerland’s most popular payment app now and use TWINT throughout the day!

Send and request money

With TWINT®, you can transfer money in real time – easily from smartphone to smartphone. And you can also request and receive money from friends and family. Whether you are sending or requesting money: with a photo and a few nice words, you can add a personal and friendly touch to your message. Twint Payments With the TWINT app, you can make payments easily and conveniently: in online shops, at supermarket cash registers, in canteens and at vending machines. TWINT offers you many options and is always secure

Make online payments

Pay quickly and securely in online shops and apps: With TWINT, there is no need to enter a complicated card number. You can make payments easily in a matter of seconds using your smartphone via QR code. Open the TWINT app and point your camera at the QR code that you see in the online shop. Or enter the short code in the TWINT app that is displayed in the online shop or app.

Pay at cash registers

At many cash registers, you can pay with TWINT at the payment terminal via QR code. At Coop and other stores, the cash registers are equipped with TWINT Beacons: to make a payment, simply activate Bluetooth, open the app and hold your smartphone up to the TWINT Beacon.

At vending machines

Make cashless payments at vending machines: easily via QR code or the TWINT Beacon. Simply follow the instructions on the vending machine.

What benefits does TWINT offer?

  • Make quick and secure payments in online shops without having to type in credit card numbers laboriously
  • Send and request money
  • Pay for parking fees
  • Make convenient and secure payments at cash registers and vending machines
  • Store customer loyalty cards and employee cards in the app
  • Benefit from discount coupons and digital stamp cards
  • Compatible with all of the popular Android and iOS smartphones
  • Secure data thanks to data storage in Switzerland

Where can I pay with TWINT? 

Payments can be made with TWINT almost everywhere in Switzerland. New businesses, farm shops, restaurants and online shops in which TWINT can be used as a payment method are added every day Check Here  where you can pay securely and quickly with TWINT
Using TWINT to pay in online shops is child’s play and super fast. At the check-out, select “TWINT” as the payment method. Now, use your TWINT app to scan the QR code or enter the five-digit code. On mobile sites, you can normally also switch directly to the TWINT app to ensure a seamless payment process. Please note that you will only receive the five-digit code and the TWINT QR code from merchants. Transfers to private individuals must be carried out via the “Send money” function in the main menu of the app.
on this blog we summarize things which we can talk on TWINT you can check official website of TWINT for advanced information

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