Graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients quickly get familiar with what your company has to offer.in this article we are going to cover top 5 important of graphic design to business
1. PACKAGING DESIGN
Since most consumers shop with their eyes, a product sitting on a store display or shelf can only be considered as good as the label or packaging that encases it. The appeal of that label or package is made possible solely through the expertise of a team of graphic designers. Any product that your company plans on launching should be uniquely designed with your target audience’s aesthetic, taste, wants, and needs in mind so you could quickly grab their attention. It’s important to leave a lasting impression through your packaging, and it should be developed by experts that understand branding and visual hierarchy. In order for your business to compete on-shelf, it needs to memorably convince consumers that they are missing out if they leave the store without your product.
2. SOCIAL MEDIA
By using graphic design, you are able to establish a consistent brand footprint across all social media platforms. Create an account on platforms where you feel your customers use most often. Try Pinterest Facebook, Linkedin, Instagram, Google Plus, and Twitter, just to name a few. Using custom-branded graphics in your posts will tie your digital branding to your physical marketing collateral, leading to a cohesive brand identity. Branding your own graphics lets your audience become more interested in your business and curious to see what else will be posted in the future and therefore be more inclined to follow you on social media. Being in the age of ‘custom everything’ exemplifies the fact that people love interacting with the most unique and uncommon. Without proper branding, your page may fall prey to reposts by competing organizations that can cause potential threats to the authenticity and integrity of your brands’ voice. Take the initiative and invest in developing your own custom images and branded posts to spread your company’s presence across the internet.
A clean use of typography, appropriate imagery, and content formatting are only the foundation of the many factors your graphic designer will consider while developing your new brochure or catalog. Printing massive amounts of text and sourcing stock photos ‘as-is’ may dilute your brand and messaging. This can easily turn off prospects. Combining innovative folding techniques, binding options, paper textures, finishes, and weights can really make your sales collateral stand out.
A custom logo establishes credibility, creates brand recognition, and firmly positions your company within the marketplace. While there are many factors to building an impactful logo and visual identity, a major influence on your logo’s success is its color palette. Your brand’s choice of color scheme is one of the most crucial in determining how the public may interpret your business. If you’ve heard of color theory, you may know that certain color combinations create distinct perceptions and elicit emotions. Examining the market trends in your industry and understanding what colors your customers respond to, may make all the difference
A strategically focused website must attract, engage, and convert visitors. Developing a successful site is impossible without considering the user’s experience and the hierarchy of messaging. It’s important for your site to be intuitive and funnel prospects through in a predictable way. Clear messaging and conveniently placed calls to action are paramount. Think of the experience that you wish your visitors to have and try to make calculated design decisions that will move them from point A to B.
In order for your brand to dynamically engage prospects and existing customers, your site needs not only to be visually exciting, but the ease of use is important. Just as is image optimization, page load times, and overall speed. Make sure that your website load time does not exceed 3 seconds. Take note that if your site loads in 2.9 seconds, it’s faster than approximately 50% of the entire web. If your site loads in 1.7 seconds, it’s faster than almost 75% of the web!3 The most effective way to accomplish this is to partner with an experienced web and/or graphic design firm that can strategically develop a website that works best for your business.