A business email address is the one you mainly use to communicate with your business associates, your colleagues, your customers, and your partners. Only if the business email address includes the custom domain you have registered for your business, it will be a professional email address. A professional email address is the email address used for business communications, that is based on your custom domain. In other words, a professional email address is one that has your business name in it, in the form of a domain name.
A professional email address also ensures that your message reaches the recipient. Workers receive an average 121 emails per day. If a sender’s identity isn’t clear, your email could be headed straight for the trash or spam folder (more on that below).
PRO TIP: Do you use Gmail? Google Workspace makes it easy to acquire a domain for your professional email address. Keep your email out of the spam folder by having a professional appearance.
What are the benefits of a professional email address?
When you create an email account from popular email service providers with a generic domain, you can even pick a fancy name or a funny acronym for your personal email address. However, when it involves business communications, your email address and your employees’ email address should not be casual. Following email etiquette rules in addition to having a professional email address, helps in writing an effective email, projecting your professionalism, and promoting your brand.
Your email address should be based on your domain and also have a professional touch. A professional email address provides you with the following benefits:
- Builds trust
- Ease of recalling
- Better deliverability and reputation
SOME BEST PRACTICES FOR PROFESSIONAL EMAIL ADDRESSES
Your email address should identify your name or company—and not much else. Avoid common mistakes that can make you look amateurish, unprofessional, or worse.
A professional email address contains the name of a business, such as John@infosfm.com. Email addresses from free services, such as Gmail, do not look as trustworthy. A professional domain won’t necessarily keep your emails from getting stuck in a spam folder, though. Keep reading to learn how to create an email address that both clients and filters will approve of.
The most professional way to setup an email address is to use your first name and last name without numbers. For example, john.Eric@domain.com. You can also use just your first initial or last initial such as email@example.com or firstname.lastname@example.org.