The Important Of Graphic Design To Business ?
Graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients quickly get familiar with what your company has to this  article we are going to cover top 5 important of graphic design to business


Since most consumers shop with their eyes, a product sitting on a store display or shelf can only be considered as good as the label or packaging that encases it. The appeal of that label or package is made possible solely through the expertise of a team of graphic designers. Any product that your company plans on launching should be uniquely designed with your target audience’s aesthetic, taste, wants, and needs in mind so you could quickly grab their attention. It’s important to leave a lasting impression through your packaging, and it should be developed by experts that understand branding and visual hierarchy. In order for your business to compete on-shelf, it needs to memorably convince consumers that they are missing out if they leave the store without your product.


By using graphic design, you are able to establish a consistent brand footprint across all social media platforms. Create an account on platforms where you feel your customers use most often. Try Pinterest FacebookLinkedinInstagramGoogle Plus, and Twitter, just to name a few. Using custom-branded graphics in your posts will tie your digital branding to your physical marketing collateral, leading to a cohesive brand identity. Branding your own graphics lets your audience become more interested in your business and curious to see what else will be posted in the future and therefore be more inclined to follow you on social media. Being in the age of ‘custom everything’ exemplifies the fact that people love interacting with the most unique and uncommon. Without proper branding, your page may fall prey to reposts by competing organizations that can cause potential threats to the authenticity and integrity of your brands’ voice. Take the initiative and invest in developing your own custom images and branded posts to spread your company’s presence across the internet. 


A clean use of typography, appropriate imagery, and content formatting are only the foundation of the many factors your graphic designer will consider while developing your new brochure or catalog. Printing massive amounts of text and sourcing stock photos ‘as-is’ may dilute your brand and messaging. This can easily turn off prospects. Combining innovative folding techniques, binding options, paper textures, finishes, and weights can really make your sales collateral stand out. 


A custom logo establishes credibility, creates brand recognition, and firmly positions your company within the marketplace. While there are many factors to building an impactful logo and visual identity, a major influence on your logo’s success is its color palette. Your brand’s choice of color scheme is one of the most crucial in determining how the public may interpret your business. If you’ve heard of color theory, you may know that certain color combinations create distinct perceptions and elicit emotions. Examining the market trends in your industry and understanding what colors your customers respond to, may make all the difference


A strategically focused website must attract, engage, and convert visitors. Developing a successful site is impossible without considering the user’s experience and the hierarchy of messaging. It’s important for your site to be intuitive and funnel prospects through in a predictable way. Clear messaging and conveniently placed calls to action are paramount. Think of the experience that you wish your visitors to have and try to make calculated design decisions that will move them from point A to B. In order for your brand to dynamically engage prospects and existing customers, your site needs not only to be visually exciting, but the ease of use is important. Just as is image optimization, page load times, and overall speed. Make sure that your website load time does not exceed 3 seconds. Take note that if your site loads in 2.9 seconds, it’s faster than approximately 50% of the entire web. If your site loads in 1.7 seconds, it’s faster than almost 75% of the web!3 The most effective way to accomplish this is to partner with an experienced web and/or graphic design firm that can strategically develop a website that works best for your business.


Top 5 Nonprofit Payment Processors: Accept Donations Online

What is a nonprofit payment processor?

A nonprofit payment processor is the backend tool that takes funds from your donors’ bank accounts and deposits them in your nonprofit’s bank account. In other words, when a supporter uses your website to submit a donation, pay membership fees, register for an event, or buy merchandise from your online store, a payment processor helps your organization actually collect that money. For example, say a donor uses their debit or credit card to make a payment on your website. They enter their payment information, and then their card information is sent through the payment gateway to be validated by the card association. As long as the card’s information is legitimate, the transaction will be processed by your payment provider. The process is even easier for ACH (automated clearing house) payments, as there’s no card association involved. An application program interface (API) integration between your content management system (CMS) and payment processor allows your organization to accept online payments directly through your nonprofit’s website. API integration will help you avoid sending your supporters to a third-party platform to make their donation or purchase, eliminating worries about the safety of their personal or financial information and keeping your supporters on your website longer. Note that some organizations will have less control over their payment processing than others. For example, nonprofits using a less comprehensive CMS will likely have to purchase a separate fundraising platform and aren’t likely to be able to choose their payment processor. But, for nonprofits using a CMS that allows you to create your own payment forms, choosing and integrating a payment processor will be an important part of creating a robust online giving tool.

What features should I look for in a nonprofit payment processor?

It goes without saying that some nonprofit payment processors will be better equipped to meet your organization’s needs than others. Though you’ll need to take your nonprofit’s unique characteristics into account when shopping for a solution, here are four universal « must-have » features to look for:
  • CMS Integration: Ensure that the payment processor you invest in seamlessly integrates with your organization’s CMS. This will make the online donation process easy and intuitive for your supporters, as they’ll be able to complete their gifts directly on your website.
  • PCI Compliance: When a payment processor is Payment Card Industry (PCI) compliant, you can be sure that your supporters’ personal and financial data is safe when they give to your nonprofit.
  • Tokenization and encryption. Both of these processors keep donor data safe from attackers. Tokenization and encryption turn important data into symbols and codes that can only be read by payment processors so that transactions stay secure.
  • Fraud protection. Your chosen nonprofit payment processor should offer fraud protection measures, like Bank Identification Number (BIN) blocking and card verification codes, to keep your supporters safe.
Note that most of these essential features focus on one thing — security. Keeping your donors’ data secure will ensure that your organization’s reputation remains intact, enabling you to retain supporters and keep moving your mission forward. In addition to these features, make sure to look for a processor that is affordable and that provides top-notch customer support.

Nonprofit Payment Processors: 5 Top Providers

Now that you know what a nonprofit payment processor is and what to look for as you shop, it’s time to do some thorough research on different providers. Here are our top 5 recommendations!  

1. Stripe

Infosfm Integration Stripe is Infosfm’s preferred payment processor. Stripe accepts all major credit cards and over 135 different currencies. Through API integration with your nonprofit CMS, donors can simply enter their credit card information on your website’s donation form and their payment information will automatically be passed along to Stripe for processing. Strengths
  • Stripe has best-in-class API integration to connect to your nonprofit website and offers your donors the utmost flexibility in payment options.
  • Stripe accepts more payment types than other providers.
  • Stripe’s transaction fees are in the higher range for nonprofit payment processors.
  • While American organizations processing more than $100,000 per month may be eligible for a volume discount, Stripe is not ideal for high-volume organizations.
Cards Accepted American Express, Visa, Mastercard, Discover, JCB, Diners Club International, UnionPay, and ACH transactions Currencies Supports over 135 different currencies Transaction Fees 2.9% + $0.30 for Visa, MasterCard, Discover, and American Express  

2. Donorbox

infosfm donorbox While Donorbox isn’t a payment processor itself, it is a powerful recurring donation platform for nonprofit organizations. It offers a variety of features such as donation pages, donate buttons, donor management, automatic donation receipts, goal meters, crowdfunding, and more. Strengths
  • Donorbox is well known for its powerful and seamless recurring donation system. Nonprofits can accept weekly, monthly, quarterly, and annual donations easily. With donation pages, embeddable donation forms, and donation buttons, nonprofits can also easily customize and brand their donation tools.
  • Its crowdfunding and text-to-give features enable nonprofits to accept donations directly from donors’ mobile phones. Its sophisticated donor management system, fast checkout, and ability to integrate with third-party applications make it one of the favorites amongst nonprofits for online donations.
  • Donorbox users can only use Stripe or Paypal as their payment processors. Note that both Stripe and PayPal have a discount for registered nonprofits.
  • Support occurs via email communication.
Cards Accepted Debit Cards, Credit Cards, Google Pay, Apple Pay, PayPal, and low-fee ACH and Single Euro Payments Area (SEPA) bank transfers Currencies Supports over 20 popular currencies Transaction Fees 1.5% Donorbox fee + 2.9% + 30¢ (For Stripe) or 2.2% + 30¢ (For PayPal) or 0.8% + (capped at $5) (For ACH Bank Payments)  

3. iATS Payments

infosfm IATS PAYMENTS iATS Payments is a payment processor specifically for nonprofits. For over 20 years, iATS Payments has allowed nonprofits to collect online donations securely and efficiently. Strengths
  • A major strength of this payment processor is that it can integrate with a variety of other fundraising platforms including top customer relationship management (CRM) software and text-to-give providers. This is beneficial if your nonprofit uses other fundraising software because all of your data will be synced in one place.
  • iATS Payments doesn’t accept some of the more obscure credit cards. If you have many international donors, you may need a payment processor that can handle more credit card types.
Cards Accepted Visa, Mastercard, American Express, Discover, and ACH transactions Currencies CAD, USD, GBP, EUR, CHF; gateway services to an additional 180 currencies Transaction Fees Depends on the card type  

4. PayPal

infosfm Integration PayPal is an excellent nonprofit payment processor because it is so well-known. If your donors are located in North America, chances are they already have a PayPal account. This makes the donation process straightforward because your donors can simply enter their password instead of typing in their credit card details. Strengths
  • PayPal’s strong brand recognition helps build trust with donors because they can feel assured that their payments are secure and they can make gifts in a way that is familiar to them.
  • It’s easy for nonprofits to set up a PayPal account and there are no cancellation or withdrawal fees.
  • 501(c)3 organizations can qualify for reduced PayPal charity rates. Organizations with higher sales volumes (beyond $250,000 per month) can get more favorable fees.
  • Nonprofit websites using PayPal for their donation page will redirect donors to PayPal’s checkout to complete their transactions. This adds a step to the giving process and makes it less efficient for supporters.
  • Donors who don’t have a PayPal account will have to register, which can lead to a lengthy donation process. Nonprofits looking to eliminate the account setup process can integrate their website platform with PayPal Pro to accept donations directly through their website.
Cards Accepted Visa, Mastercard, American Express, Discover, JCB, Diners Club International, and EnRoute Currencies Supports 25 currencies PayPal Charity Transaction Fees 1.99% + fixed fee based on currency received PayPal Pro Transaction Fees 2.9% + $0.30 per transaction  

5. WePay

infosfm WePay offers quick and easy integrated payments. The payment processing is handled by Chase, a top financial institution in the United States. Strengths
  • WePay is specifically designed to integrate with leading software platforms like your nonprofit CMS for a seamless online donation process.
  • Your WePay account gives your organization transaction-level reporting to see in-depth data about how money is moving through the platform. Every transaction is backed by WePay’s risk management technology for stopping fraud and identity theft.
Weaknesses Currently, WePay only supports users in the U.S., Canada, and the UK. If your nonprofit is international and receives donations in many different currencies, you may need a payment processor that is equipped to handle these types of donations. Cards Accepted Visa, Mastercard, American Express, Discover, and ACH transactions Currencies USD, CAD, GBP Transaction Fees 2.9% + $0.30 per transaction, 1% + $0.30 for ACH transactions


infosfm WooCommerce
WooCommerce is the world’s most popular open-source eCommerce solution. WooCommerce  core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever Whether you’re launching a business, taking brick-and-mortar retail online, or developing sites for clients, use WooCommerce for a store that powerfully blends content and commerce.
  • Create beautiful, enticing storefronts with themes suited to your brand and industry.
  • Increase revenue with an optimized shopping cart experience that converts.
  • Customize product pages in minutes using modular product blocks.
  • Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items.
  • Sell subscriptionsbookings, or memberships, with our developer-vetted extensions.
  • Rise to the top of search results by leveraging WordPress’ SEO advantage.
  • Build on a platform that scales. Get flexible eCommerce for high-volume stores.


Developers can use WooCommerce to create, customize, and scale a store to meet a client’s exact specifications, making enhancements through extensions or custom solutions.
  • Leverage hooks and filters to modify or create functionality.
  • Integrate virtually any service using a robust REST API and webhooks.
  • Design and build custom content blocks with React.
  • Inspect and modify any aspect of the core plugin code.
  • Speed up development with a lightning-fast CLI.
Built-in tools and popular integrations help you efficiently manage your business operations. Many services are free to add with a single click via the optional Setup Wizard.
  • Choose how you want to get paid. Conveniently manage payments from the comfort of your store with WooCommerce Payments (Available in the U.S., U.K., Ireland, Australia, New Zealand, Canada, Spain, France, Germany, and Italy). Securely accept credit cards, mobile wallets, bank transfers, and cash thanks to 100+ payment gateways – including StripePayPal, and Square.
  • Configure your shipping options. Print USPS labels right from your dashboard and even schedule a pickup with WooCommerce Shipping (U.S.-only). Connect with well-known carriers such as UPS and FedEx – plus a wide variety of delivery, inventory, and fulfillment solutions for your locale.
  • Simplify sales tax. Add WooCommerce Tax or similar integrated services to make automated calculations a reality.


WooCommerce means business. Keep tabs on the performance metrics most important to you with WooCommerce Admin – a powerful, customizable central dashboard for your store. Expand your audience across marketing and social channels with Google AdsHubSpotMailchimp, and Facebook integrations. You can always check out the in-dashboard Marketing Hub for fresh ideas and tips to help you succeed. Enhance store functionality with hundreds of free and paid extensions from the official WooCommerce Marketplace. Our developers vet each new extension and regularly review existing extensions to maintain Marketplace quality standards. We are actively looking for products that help store builders create successful stores. Manage your store from anywhere with the free WooCommerce mobile app (Android and iOS). Spoiler alert: Keep an ear out for the slightly addictive “cha-ching” notification sound each time you make a new sale!


With WooCommerce, your data belongs to you. Always. If you opt to share usage data with us, you can feel confident knowing that it’s anonymized and kept secure. Choose to opt-out at any time without impacting your store. Unlike hosted eCommerce solutions, WooCommerce store data is future-proof; you’re free to export all your content and take your site to any platform you choose. No restrictions. The core platform is tested rigorously and often, supported by a dedicated development team working across time zones. Comprehensive documentation is updated with each release, empowering you to build exactly the store required. your Can Check Official WooCommerce Documentation