What Is Google Analytics And How It works ??

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Measuring a website

To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of Javascript measurement code to each page on your site. Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

For the Google Store, the measurement code could show how many users visited a page that sells drinkware versus a page that sells houseware. Or it could tell us how many users bought an item like an Android doll by tracking whether they made it to the purchase-confirmation page.

infosfm google Analytics

The measurement code will also collect information from the browser like the language setting, the type of browser (such as Chrome or Safari), and the device and operating system on which the browser is running. It can even collect the “traffic source,” which is what brought users to the site in the first place. This might be a search engine, an advertisement they clicked on, or an email marketing campaign.

Keep in mind that every time a page loads, the measurement code will collect and send updated information about the user’s activity. Google Analytics groups this activity into a period of time called a “session.” A session begins when a user opens your app in the foreground or opens a webpages that includes the Google Analytics measurement code. A session ends after 30 minutes of inactivity. If the user returns to an app or page after a session ends, a new session will begin.

Important metrics

A metric is a standard of quantitative measurement. Google Analytics enables users to track up to 200 different metrics to measure how their websites are performing. While some metrics may be more valuable to certain businesses than others, these are some of the most popular metrics:

  • Users. A user is a unique or new visitor to the website.
  • Bounce rate. The percentage of visitors who viewed only a single page. These visitors only triggered a single request to the Google Analytics server.
  • Sessions. The group of visitor interactions that happen in a 30-minute window of activity.
  • Average session duration. How long on average each visitor stays on the site.
  • Percentage of new sessions. The percentage of website visits that are first-time visits.
  • Pages per session. The average number of page views per each session.
  • Goal completions. The number of times visitors complete a specified, desirable action. This is also known as a conversion.
  • Page views. Total number of pages viewed.

Metrics vs. dimensions

Google Analytics reports consist of dimensions and metrics. Understanding the difference between them is critical for proper interpretation of reports.

Dimensions. These are qualitative attributes or labels used to describe and organize data. For example, if the average session length is being measured across several different regions, the dimensions would be “Region.” “Average session length,” which is a quantitative measurement, is an example of a metric.

Dimensions can be customized in Google Analytics. Examples of common dimensions include:

  • language;
  • browser type;
  • city and country;
  • models of devices; and
  • user age group.

Metrics. These are quantitative measurements of a single type of data. Examples of metrics include average session lengths, page views, pages per session and average time on site. Metrics are used to compare measurements across different dimensions.

Processing and reporting

When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

But there are also configuration settings that allow you to customize how that data is processed. For example, you might want to apply a filter to make sure your data doesn’t include any internal company traffic or developer traffiinfosfm google Analytics

Once Analytics processes the data, it’s stored in a database where it can’t be changed.

So remember, when you set up your configuration, don’t exclude any data you think you might want to analyze later. Once the data has been processed and stored in the database, it will appear in Google Analytics as reports.

You Can visit the google documentation that show deeply how google analytics work