Why Do You Need a Portfolio Website

A portfolio site is an extension of a freelancer’s (or company’s) résumé. It provides a convenient way for potential clients to view your work while also allowing you to expand on your skills and services. This, however, isn’t the ultimate purpose of a portfolio website.

The ultimate purpose of a portfolio website is to provide a way for you to land more clients, whether that means freelance work, more clients for your agency or employment at a company. You should decide what you want to accomplish with your website before adding content to it.


What Should a Portfolio Website Have?

  • Showcase of your works. Show bright and appealing visuals that will convince visitors to look for more details. Take into account various ways to present your experience. Choose the most appropriate one and decide on your best works to add.
  • “About” page. Add your name, photo, and involve storytelling. Show your skills, views, and passions, but don’t pretend to be someone you are not. You may add the services you deliver or highlight them in a separate section.
  • Testimonials. All clients are passionate about other people’s reviews. That’s why assure your future customers you are trustworthy by giving them relevant feedback from your existing or former clients.
  • Case studies. Show your progress from the beginning to the final outcome. Let your visitors grasp the concept of your best works.
  • Call to action. Provide your visitors with a variety of ways to get in touch with you. You may add a contact form for people to define their requests.
  • Blog. Write about your insights and experiences. Introduce your personality, expertise, and knowledge in posts which will add value to your web portfolio and bring new visitors to the website.

10 Reasons You Should Build a Portfolio Website

1) Be Seen: Others in your industry want to see the work you’ve done, they want to get inspired. If you don’t put your work out there then nobody can see your work or ideas. More important, potential clients and employers can’t see your work.

2) Be Heard: In addition to your portfolio items on your website, it’s a great idea to keep up in your industry. Putting your ideas and thoughts about industry trends out there with a blog is the best way to stay current and prove you’re an innovator and can solve the most complex problems.

3) Innovate: By putting your ideas down on the web you’re documenting them for retrieval by yourself and others. This not only allows you to retrieve those ideas later to help you work on your current project or stay focused, now others can see your ideas and add valuable insights too. Your project or idea becomes infinitely more powerful as more people see it and more are thinking about it.

4) Protect Yourself: The job market today is tricky to maneuver. There’s no such thing as a job for life so you need to prepare yourself. It may feel like you’re on top of your game in your organization and doing great work, but you never know when things will shift internally.

If you’ve prepared by securing rights to some of your work (all you have to do is ask!) and put them together into a portfolio website then you’re prepared to start job hunting right away. Just as it’s important to always keep your résumé/CV updated regularly, you should keep a well-maintained portfolio website that shows (not just tells!) all your latest accomplishments.

Set aside a few hours a month to organize and edit a project to show on your portfolio. It doesn’t take very long and the security it creates for your career is priceless. If you don’t have a tangible object to put on a portfolio website, start a blog documenting your ideas and work beliefs.

5) Learn: Learning a new task seems overwhelming with all the new information coming at you. With a blog you’ll be a more powerful and self-directed learner because you can keep track of what you’re learning and better reflect. Your learning can become a searchable thing if you write and reflect in your blog. No longer do you have to rely on memory or hope you learned it well enough.

As long as you take the few minutes to document your learning it will all be searchable right in your blog.

6) Evolve: You’ll better be able to grow in your career because you’ll be a more active and reflective learner. Your ideas and learning are evolving things, they never stand still and your opinions and habits in work are always changing. If you document your work then you’ll be able to not only see yourself evolve, you’ll better be able to see where you need to go next to succeed.

7) Build Credibility: You’ll build a presence in your industry and become known by others. The more people are familiar with your thoughts and work the more willing they are to trust you, therefore, building your credibility in the community.

Who are you going to trust more? The person who says they’ve created or done something, or the one who has shown they’ve created or done something? Not only that, but you would trust the person who has written extensively on and shown they’re familiar with the topic.

The one who provides solid proof will be more trusted and built enough credibility through their website that they don’t even need to convince anybody they’ve done great things and can do it again.

8) Build Following: Wouldn’t it be wonderful if your most avid blog reader hired you into your dream job? That can happen if you put yourself and your ideas out there. People will sign up to read your blog, they’ll be waiting for your next post hungry to read what you’re going to say next.

Your following can vouch for your skills. It also becomes easier to show someone you’re serious about what you do and can make some real change in their business.

9) Create Community: This seems like building a following but it varies in that you are creating discussion between followers and yourself. Your followers are no longer passive consumers of your thoughts rather they become active participants by commenting, sharing, and discussing ideas in social media. They help evolve your thinking and play into the “two heads are better than one” scenario.

Your following has gone to a new level when your portfolio items or blog posts are becoming a topic of discussion.

10) Market Your Skills: A portfolio website gives you a place that you control and can choose exactly how others see you. Put your best foot forward on your website with your best projects. There’s no excuse not to show your best work because you own your skills. Your organization may own a specific project but they can never own your skills which you can use to create demo’s just for your website.