What is artificial intelligence (AI)?
What is artificial intelligence (AI)?

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision

How does AI work?

AI systems work by combining large sets of data with intelligent, iterative processing algorithms to learn from patterns and features in the data that they analyze.

Each time an AI system runs a round of data processing, it tests and measures its own performance and develops additional expertise.

Because AI never needs a break, it can run through hundreds, thousands, or even millions of tasks extremely quickly, learning a great deal in very little time, and becoming extremely capable at whatever it’s being trained to accomplish.

But the trick to understanding how AI truly works is understanding the idea that AI isn’t just a single computer program or application, but an entire discipline, or a science.

The goal of AI science is to build a computer system that is capable of modeling human behavior so that it can use human-like thinking processes to solve complex problems.

To accomplish this objective, AI systems utilize a whole series of techniques and processes, as well as a vast array of different technologies.

By looking at these techniques and technologies, we can begin to really understand what AI actually does, and thus, how it works, so let’s take a look at those next.

No one programming language is synonymous with AI, but a few, including Python, R and Java, are popular.AI programming focuses on three cognitive skills: learning, reasoning and self-correction.

Learning processes. This aspect of AI programming focuses on acquiring data and creating rules for how to turn the data into actionable information. The rules, which are called algorithms, provide computing devices with step-by-step instructions for how to complete a specific task.

Reasoning processes. This aspect of AI programming focuses on choosing the right algorithm to reach a desired outcome.

Self-correction processes. This aspect of AI programming is designed to continually fine-tune algorithms and ensure they provide the most accurate results possible.

Why is artificial intelligence important?

AI gets the most out of data. When algorithms are self-learning, the data itself is an asset. The answers are in the data. You just have to apply AI to find them. Since the role of the data is now more important than ever, it can create a competitive advantage. If you have the best data in a competitive industry, even if everyone is applying similar techniques, the best data will win.

AI adds intelligence to existing products. Many products you already use will be improved with AI capabilities, much like Siri was added as a feature to a new generation of Apple products. Automation, conversational platforms, bots and smart machines can be combined with large amounts of data to improve many technologies. Upgrades at home and in the workplace, range from security intelligence and smart cams to investment analysis.

AI analyzes more and deeper data using neural networks that have many hidden layers. Building a fraud detection system with five hidden layers used to be impossible. All that has changed with incredible computer power and big data. You need lots of data to train deep learning models because they learn directly from the data.

AI adapts through progressive learning algorithms to let the data do the programming. AI finds structure and regularities in data so that algorithms can acquire skills. Just as an algorithm can teach itself to play chess, it can teach itself what product to recommend next online. And the models adapt when given new data.

AI achieves incredible accuracy through deep neural networks. For example, your interactions with Alexa and Google are all based on deep learning. And these products keep getting more accurate the more you use them. In the medical field, AI techniques from deep learning and object recognition can now be used to pinpoint cancer on medical images with improved accuracy.

What are the 4 types of artificial intelligence?

Arend Hintze, an assistant professor of integrative biology and computer science and engineering at Michigan State University, explained in a 2016 article that AI can be categorized into four types, beginning with the task-specific intelligent systems in wide use today and progressing to sentient systems, which do not yet exist. The categories are as follows:

Type 1: Reactive machines. These AI systems have no memory and are task specific. An example is Deep Blue, the IBM chess program that beat Garry Kasparov in the 1990s. Deep Blue can identify pieces on the chessboard and make predictions, but because it has no memory, it cannot use past experiences to inform future ones.

Type 2: Limited memory. These AI systems have memory, so they can use past experiences to inform future decisions. Some of the decision-making functions in self-driving cars are designed this way.

Type 3: Theory of mind. Theory of mind is a psychology term. When applied to AI, it means that the system would have the social intelligence to understand emotions. This type of AI will be able to infer human intentions and predict behavior, a necessary skill for AI systems to become integral members of human teams.

Type 4: Self-awareness. In this category, AI systems have a sense of self, which gives them consciousness. Machines with self-awareness understand their own current state. This type of AI does not yet exist.

Top 8 Companies Using Machine Learning


Pinterest is a social media service that’s a bit off-target from the norm. On Pinterest, users share ‘pins’ to help other users discover recipes, style inspiration, DIY projects, and other lifestyle ideas.In 2015, Pinterest announced the acquisition of Kosei, a company that provides business-to-business (B2B) machine learning capabilities for its clients. Now, machine learning is a fundamental part of almost everything that happens on Pinterest. Spam moderation, content discovery, and even ad monetization take place with machine learning at the center


Google is a proud user of neural networks. In humans, neural networks allow the brain to create relationships between large datasets. Naturally, artificial intelligence can imitate this ability. Right now, Google still uses classic algorithms for natural language processing (NLP), speech translation, and search ranking, among other things. But they are deeply invested in researching and refining neural networks to enhance further development. Google dubs this project the DeepMin


Twitter is a social media service where users exchange information through concise, primarily text-based blurbs. That said, not every tweet is welcome. Depending on who you are, you might find some tweets more relevant and/or entertaining than others. Luckily, Twitter uses a machine learning algorithm to score tweets based on various metrics. Then, Twitter curates your feed, making an educated guess about what you would like to see most


Yelp hosts reviews from a large assortment of businesses all over the world. The website can give locals and tourists recommendations of restaurants, bars, salons, and even dentists in their residing area. With the use of machine learning, Yelp has fine-tuned image curation to provide users with more accurate photo captions and attributes. Surely, if you take to reviews to learn whether or not a new spot in town is worth the hype, pictures are an essential part of the decision-making process. And obviously, accuracy is appreciated.


Apple needs no introduction. But just in case, you should know that Apple is a multinational company that specializes in computer software and consumer electronics. This means that not only is Apple behind the iOS that runs on iPhones but the iPhone itself. You can credit Apple with the Mac and its various operating systems as well. Apple is also behind Siri. Siri is technically an AI machine in the form of a handy digital assistant. She can send text messages, check your email, and answer random questions, among other tasks.


Amazon is one of the largest retailers in the world. Most people love Amazon because of its 2-day shipping, which makes immediate gratification an unhealthy but realistic expectation for consumer desires. That aside, Amazon uses ML for many of its retail-oriented tasks, such as product recommendations, forecasting, data cleansing, and capacity planning.


Can you guess why Netflix is on the list of major companies using machine learning? Think suggestions.

Netflix is a highly-favored streaming service with more films and television shows than you can count readily available at its users’ fingertips. But if that’s not reason enough to be enthusiastic, you don’t even have to do the work of figuring out what to watch. That\’s because Netflix\’s primary use of ML technology is to give user suggestions, catered specifically to their unique interests.


IBM, or International Business Machines, is one of the oldest technology companies that’s still alive and kicking.But unlike other old companies, IBM continues to expand its technological resources. New and innovative technologies are regular addendums to the metaphorical IBM grocery list. And thus, they continue to grow as a business.

One of IBM’s newer technologies is Watson, a machine learning tool that several hospitals and medical centers use to get treatment recommendations for different types of cancers. 

But Watson can do more than that. The retail sector also uses Watson to assist shoppers. The hospitality industry uses Watson too. Truly, AI can do it all!

What are examples of AI technology and how is it used today?

AI is incorporated into a variety of different types of technology. Here are six examples:

Automation. When paired with AI technologies, automation tools can expand the volume and types of tasks performed. An example is robotic process automation (RPA), a type of software that automates repetitive, rules-based data processing tasks traditionally done by humans. When combined with machine learning and emerging AI tools, RPA can automate bigger portions of enterprise jobs, enabling RPA\’s tactical bots to pass along intelligence from AI and respond to process changes.

Machine learning. This is the science of getting a computer to act without programming. Deep learning is a subset of machine learning that, in very simple terms, can be thought of as the automation of predictive analytics. There are three types of machine learning algorithms:

Supervised learning. Data sets are labeled so that patterns can be detected and used to label new data sets.

Unsupervised learning. Data sets aren\’t labeled and are sorted according to similarities or differences.

Reinforcement learning. Data sets aren\’t labeled but, after performing an action or several actions, the AI system is given feedback.

Machine vision. This technology gives a machine the ability to see. Machine vision captures and analyzes visual information using a camera, analog-to-digital conversion and digital signal processing. It is often compared to human eyesight, but machine vision isn\’t bound by biology and can be programmed to see through walls, for example. It is used in a range of applications from signature identification to medical image analysis. Computer vision, which is focused on machine-based image processing, is often conflated with machine vision.

Natural language processing (NLP). This is the processing of human language by a computer program. One of the older and best-known examples of NLP is spam detection, which looks at the subject line and text of an email and decides if it\’s junk. Current approaches to NLP are based on machine learning. NLP tasks include text translation, sentiment analysis and speech recognition.

Robotics. This field of engineering focuses on the design and manufacturing of robots. Robots are often used to perform tasks that are difficult for humans to perform or perform consistently. For example, robots are used in assembly lines for car production or by NASA to move large objects in space. Researchers are also using machine learning to build robots that can interact in social settings.

Self-driving cars. Autonomous vehicles use a combination of computer vision, image recognition and deep learning to build automated skill at piloting a vehicle while staying in a given lane and avoiding unexpected obstructions, such as pedestrians.

What are the applications of AI?

Artificial intelligence has made its way into a wide variety of markets. Here are nine examples.

AI in healthcare. The biggest bets are on improving patient outcomes and reducing costs. Companies are applying machine learning to make better and faster diagnoses than humans. One of the best-known healthcare technologies is IBM Watson. It understands natural language and can respond to questions asked of it. The system mines patient data and other available data sources to form a hypothesis, which it then presents with a confidence scoring schema. Other AI applications include using online virtual health assistants and chatbots to help patients and healthcare customers find medical information, schedule appointments, understand the billing process and complete other administrative processes. An array of AI technologies is also being used to predict, fight and understand pandemics such as COVID-19.

AI in business. Machine learning algorithms are being integrated into analytics and customer relationship management (CRM) platforms to uncover information on how to better serve customers. Chatbots have been incorporated into websites to provide immediate service to customers. Automation of job positions has also become a talking point among academics and IT analysts.

AI in education. AI can automate grading, giving educators more time. It can assess students and adapt to their needs, helping them work at their own pace. AI tutors can provide additional support to students, ensuring they stay on track. And it could change where and how students learn, perhaps even replacing some teachers.

AI in finance. AI in personal finance applications, such as Intuit Mint or TurboTax, is disrupting financial institutions. Applications such as these collect personal data and provide financial advice. Other programs, such as IBM Watson, have been applied to the process of buying a home. Today, artificial intelligence software performs much of the trading on Wall Street.

AI in law. The discovery process — sifting through documents — in law is often overwhelming for humans. Using AI to help automate the legal industry\’s labor-intensive processes is saving time and improving client service. Law firms are using machine learning to describe data and predict outcomes, computer vision to classify and extract information from documents and natural language processing to interpret requests for information.

AI in manufacturing. Manufacturing has been at the forefront of incorporating robots into the workflow. For example, the industrial robots that were at one time programmed to perform single tasks and separated from human workers, increasingly function as cobots: Smaller, multitasking robots that collaborate with humans and take on responsibility for more parts of the job in warehouses, factory floors and other workspaces.

AI in banking. Banks are successfully employing chatbots to make their customers aware of services and offerings and to handle transactions that don\’t require human intervention. AI virtual assistants are being used to improve and cut the costs of compliance with banking regulations. Banking organizations are also using AI to improve their decision-making for loans, and to set credit limits and identify investment opportunities.

AI in transportation. In addition to AI\’s fundamental role in operating autonomous vehicles, AI technologies are used in transportation to manage traffic, predict flight delays, and make ocean shipping safer and more efficient.

Security. AI and machine learning are at the top of the buzzword list security vendors use today to differentiate their offerings. Those terms also represent truly viable technologies. Organizations use machine learning in security information and event management (SIEM) software and related areas to detect anomalies and identify suspicious activities that indicate threats. By analyzing data and using logic to identify similarities to known malicious code, AI can provide alerts to new and emerging attacks much sooner than human employees and previous technology iterations. The maturing technology is playing a big role in helping organizations fight off cyber-attacks.


Reasons Why Your Business Needs a Mobile App
Reasons Why Your Business Needs a Mobile App

“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.

Do we need mobile apps when we have the website? The importance of mobile phones in our everyday life and activities is undeniably unending. In this age of mobility, it is not only difficult but almost impossible to live without smartphones. The reason behind this is the mobile apps have made human life so simple. These apps are changing the way we live our everyday lives and it impacts the way in which customers are interacting with the businesses.

Although people can still experience the internet from a desktop computer, mobile applications have become an increasingly popular way to interact online.

Not every small and medium-sized business needs a mobile app, but it could add value in the right situation. Mobile apps can help SMBs build brand loyalty and monitor business relationships, especially if they maintain close contact with customers or business partners. They can also boost promotional efforts, improve customer analytics and facilitate online shopping. Business leaders should explore the benefits of mobile apps to determine if an app could help their business grow.

There are many reasons why businesses should have mobile apps:

1. Be visible to customers at all times

Statistics show that the average American adult spends an average of 3 hours and 43 minutes on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind subconsciously records every image and text (or well-designed app icon!) it comes across

2. Increase Customer Engagement

Mobile apps are a great strategy to keep your existing customers engaged, and offer unique features that are more engaging as compared to the web application.

Business Mobile App offers more convenient ways to browse, select, shop, and access additional information right away in one place. Moreover, you can send gentle reminders to pull back customers back to your business.

3. Marketing programs

Marketing efforts help businesses tell new and existing customers about new products and services. Mobile apps enhance marketing and promotional activities because they require prospective customers to actively seek out and install the app. In other words, apps draw valuable leads into a business\’s marketing reach. Marketing teams can then monitor app usage and employ promotional strategies to target specific users based on their actions in the app.

Mobile apps also help SMBs launch marketing campaigns and quickly pivot between multiple campaigns. Advertising on an app requires less capital than traditional methods, such as paid radio, TV and print advertising, which can benefit SMBs with small budgets. Marketers can also use app promotions to target specific groups, which creates rapid demand and market momentum.

4. Build brand recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, bold, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Stand out from the competition

These days mobile apps at the small business level are still less common, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be impressed by your forward-thinking approach!

6. Convenient online shopping

In the digital world, customers demand flexibility when they select and order products and services. Organizations can design mobile apps to inform and conduct in-app purchases.

Businesses began to let customers place orders on mobile apps in the early 2010s. Prior to this time, customers hesitated to place product orders — especially expensive ones — on apps. However, as users grew comfortable making purchases on their smartphones, many of them began to prefer this channel. In fact, product orders through mobile devices increased over 20% between the third quarter of 2020 and the third quarter of 2021, according to a Statista report.

Downside of not having a Mobile Application:

Absence of a proper application seems to be a huge setback for blooming and even for an established business. By not having an application, you will be automatically losing the opportunity to gain new users as well as let go of potential customers.

  • Missing the opportunity to reach wider audiences.
  • 70% of your competitors will have a huge advantage over you.
  • Missing the chance to be open for 24 hours a day, 7 days a week.

Having an application can make you visible to customers miles away from your business, while not having an application results in businesses lacking attention even from the local customers.

How to Have an App Made for My Business

It follows that if you want to grow your customer base in the modern world, you should seriously consider how the use of mobile Apps in business can benefit your interactions with your customers. They like the convenience, the familiar and easy App-like experience, and it puts your company’s logo on their mobile device home screen!


Consider Your Goals and Target Audience

While there are many cultural differences all around the world, many different viewpoints and different ways of doing things, mobile devices seem to be universal. Steve Jobs would relate the story of watching a child in India who had never seen a computer begin to immediately and intuitively use an iPad. We have seen the same effect for our customers in the mobile Apps we build for them. Apps are available in over 30 countries around the world and have been translated into a similar number of languages.

IOS Vs Android Development

One area where there is some regional difference is in Android vs Apple device usage. For example, in the UK, 53% of smart devices in use are Android, and 46% are iOS. Globally, on average, the split is 86.1% Android and 13.9% iOS. The USA is dominated by Apple, with 64% of all devices being iPhone or iPad. Developing nations have much higher percentages of Android devices due to its lower-cost nature. In general, most of our clients create both iOS and Android Apps, but your customer profile may indicate that you can prioritise one

What It Is Google AdSense and How to Make Money
What It Is Google AdSense and How to Make Money

AdSense is a free-of-charge, simple way to earn money by displaying ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site.

How AdSense works

First, Google has to approve your website. Google doesn’t disclose its metrics for approval. But if your site has unique content and complies with AdSense\’s policies, you’re good to apply. You must be at least 18 years old.

Once you get approved, you can arrange for ads to appear on your site. You can choose which types of ads run and where on the page they will appear. But the companies that show up on your site bid for their right to be there.

AdSense lets its advertisers vie for space on your website based on your content, as well as how likely they are to get clicks on their ads from visitors. Google determines the latter through the advertiser\’s \”quality score.\” Two factors are at play here. One is the click-through rate, or CTR. This is the percentage of visitors to your site that Google thinks will click on ads.

The other is a group of what Google calls “factors affecting the quality of user experience from viewing the ad.” Google doesn’t disclose what these are, but according to its help site, the relevancy of the ad and landing page experience are key.

2 million people have chosen AdSense, here\’s why ?

Earn money from your site

Millions of advertisers compete for your ad space. That means more money, more relevant ads, and more ad spaces filled.

Ads optimized for mobile

Google can optimize the size of your ad units to automatically fit desktop or mobile, meaning there\’s more chance they\’ll be seen and clicked.

Save time

Add one piece of code to your site and Google will automatically show ads tailored to your site\’s layout, saving you time making changes to ad code.

How does AdSense differ from other ad networks?

The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.

Strategy For Successfully Google AdSense

Focus your content

If you post original recipes but also use your blog to do personal journaling, split the site in two and monetize the one with more focused content. This will make it easier for advertisers to match ads to your site. Focusing your content also will help you show up when people search on Google. If someone searches for “best chocolate chip cookies,” he or she is more likely to click on the headline “Best Chocolate Chip Cookies – DanCooks” than “Dan’s Cool Chocolate Chunk Cookie Explosion Recipe.\” Then, if your recipe is straightforward and your voice stands out, people will stay to read it.

Advertise yourself

Your website becomes more attractive to advertisers if people who visit intend to browse for a while. Social media presence is great for free traffic. Updating Facebook pages, Twitter and Pinterest whenever you post is a good place to start. If your following is big enough, look into sending out a newsletter.

Place ads in visible places

Advertisers want people to see their ads, and you want people to see your content. It\’s difficult to solve for both, but usually one or two ads placed in plain sight will do the trick without taking over your page. This is one of the hardest things to get right, so don’t be afraid to play with ad placement over time.

Don’t break the rules

Google has a few guidelines that allow it to disable AdSense on your site. Most of the guidelines are aimed at people who make content with the purpose of getting as much money from AdSense as possible, not at people with a good product or one they\’re passionate about. This includes posting hate speech, advertising fake goods and posting copyrighted material. Check out Google\’s policies to make sure you aren\’t violating them.

These tips won’t work if you don\’t enjoy working on your site. You’ll find it easier to focus your blog and advertise if you’re creating something you believe in. If you end up focusing more on revenue than you want to, you can dial back the ads for a bit and take a breather.

Who decides which ads to show on my site?

AdSense uses an ad auction to automatically select the ads that will appear on your pages. The highest paying ads will show on your site. Learn more about the ad auction.

Get started

You just need 3 things to get started with AdSense

1.A Google Account

f you’re using Gmail or any other Google service, you already have one. If not, just click to sign up and we’ll help you create your new account. It gets you into AdSense and everything Google.

2.Phone number and postal address

Your phone number and the mailing address associated with your bank account so you can get paid.

3.Connect your site to AdSense

Add one piece of code to your site and Google will take care of the rest, allowing you to grow your business.

Do I have to choose which ads to show on my site?

No. AdSense automatically serves ads on your site that are targeted to your content or audience. Learn how Google targets ads to your site.

The Advantages of Google AdSense

  • A huge number of publishers and advertisers. As of today, over 10 million websites are using it.
  • High level of security, safety and transparency for both advertisers and publishers. This is another good feature of AdSense. Google acts as an intermediary between the two sides and is mindful of the whole process being transparent and clear for everyone. All the necessary metrics can be tracked within your Google Analytics account.
  • Variety of ad formats. In AdSense, advertisers can run text, images, HTML ads, video ads and much more, and in many different sizes. As a publisher, you can experiment with different ad types and figure out which ones drive the most revenue.
Shared hosting

Shared hosting

Shared hosting is a type of web hosting where a single physical server hosts multiple sites. Many users utilize the resources on a single server, which keeps the costs low. Users each get a section of a server in which they can host their website files. Shared servers can hosts hundreds of users. Each customer using the shared hosting platform’s server has access to features like databases, monthly traffic, disk space, email accounts, FTP accounts and other add-ons offered by the host. System resources are shared on-demand by customers on the server, and each gets a percentage of everything from RAM and CPU, and other elements such as the single MySQL server, Apache server, and mail server.


Shared hosting offers the most cost-effective way to get a site online since the costs of maintaining a server are split among all the users. This style of hosting is best suited for a small website or blog that doesn’t require advanced configurations or high bandwidth. Since shared hosting is not sufficient for sites with high traffic, high volume sites should look to VPS or dedicated hosting solutions instead.

Let’s start out with a metaphor.

Shared hosting is like using public transportation (stick with us here).

Traveling by bus is an alternative to driving your own private vehicle. This comes with benefits; it is both more environmentally-friendly and can be more cost-effective. But, given the public nature of a bus, you are sharing this mode of transport, so it might be packed at times. The bus will occasionally end up taking more stops between point “A” to point “B,” and your travel time may be increased overall, but it’s still low-cost, convenient, and reliable.

This is how shared hosting works. The resources on a server are shared with other users, but you can still enjoy many of the resources. Reputable web hosting companies (like Namecheap , hostinger , hostgator,hostpoint…etc) have policies that govern fair use to make sure everyone has access to a fair amount of the resources.

Shared hosting is an entry-level service capable of offering the amount of resources that a start up, local business, or personal site require. Many people new to the world of web hosting choose shared hosting. It’s popular because it’s the most cost-effective option. Since many people are sharing the resources of a server, individual user costs are kept low. The majority of shared hosting packages come with easy-to-use features such as a user-friendly control panel that allows you to upload your website files, create an email account and add databases for services that need them.

Yes, shared hosting is considered “entry level” by some professionals, but for the majority of sites, it’s more than adequate for their needs.

How does shared hosting work?

As we’ve stated, shared hosting is where a single server hosts multiple sites. The numbers can range from a few hundred to several thousand depending on the available hard drive space, RAM, and processing speed. This hosting is on a machine that’s identical to a dedicated server, but its resources are used by a much greater number of clients. Each website user account\’s files and any applications are stored in separate partitions on the server, and each has its own file directory tree. Users don’t have access to either the root or to each other\’s files. All accounts on the shared server share computing resources of the web server.

Advantages of shared web hosting

There are numerous benefits to opting for shared hosting. Let’s take a look at the fundamental features of shared web hosting:

It’s flexible

New online ventures can begin with a shared plan and upgrade without hassle as their site grows.

It’s easy to self-manage

Shared hosting is simple and straightforward to set up. Most providers offer a control panel to manage your website. This simplified user interface manages the administrative tasks and any monitoring duties associated with running a server.

It’s less expensive

Shared hosting provides the most cost-effective hosting solution. With many people contributing towards the costs of the server, the hosting company’s costs are distributed between them. Basic plans start at around $30 a year while you can expect to pay over $100 a year for premium plans with unmetered disk space, unlimited bandwidth, and unlimited websites.

You can host multiple domains

You can install numerous websites in your user directory; you just need to make sure the domains you purchase are connected to it. An example would be one person having different domains for their personal website, their hobbyist blog, and their business. Shared hosting is perfect for this.

It’s professionally managed

Shared hosting is relatively low maintenance. Your host will take the headache out of running your server by taking care of basic server administrative tasks. Unless you are prepared to run your own server, web management is the most convenient option. Leave it to professionals to worry about your web hosting – With shared hosting you can expect professional technical assistance for everything from hardware upgrades and maintenance, software updates, DDoS attacks, network outages, etc.

It can host dynamic websites

Websites that look different according to who is browsing are known as dynamic. Popular dynamic websites include Facebook, Quora and Twitter, and dynamic content management systems (CMSs) include WordPress and Joomla!. Dynamic sites and CMSs use alternative programming languages such as Perl, Python or PHP, all of which can run on a shared server.

It’s professionally managed

Shared hosting is relatively low maintenance. Your host will take the headache out of running your server by taking care of basic server administrative tasks. Unless you are prepared to run your own server, web management is the most convenient option. Leave it to professionals to worry about your web hosting – With shared hosting you can expect professional technical assistance for everything from hardware upgrades and maintenance, software updates, DDoS attacks, network outages, etc.

Things to consider

There are some important criteria to think about when choosing between shared hosting providers, and it goes beyond just pricing. You should look for the following characteristics of a shared hosting package.


When you are looking for a shared hosting plan, make sure you have certain uptime guarantees. The absolute minimum you should accept from a host is 99%.


Factor your anticipated website traffic into your decision. It’s not easy to make projections about web traffic, but if for any reason you expect a large amount of traffic, shared hosting might not be suitable since you might be breaking their fair use policy.


Sites sharing a server don\’t affect the speed and performance of each other using the shared hosting at Namecheap, but this can’t be said of many web hosting companies.


Resources are always limited, this is the basic premise of the entire field of economics and applies to shared hosting. When choosing shared hosting, check the fine print for what is within their fair use policy. It will cause problems for others if your site gets huge amounts of traffic, if your visitors download masses of content, or a script causes the server to slow down for instance. The podcast website Frogpants experienced problems because visitors were downloading and streaming big files for example.


Just because this style of hosting is inexpensive, it doesn’t mean you shouldn’t expect support. Look out for a host with support agents working around the clock and available by the means you will find most helpful, such as phone, email or live chat.

Above all else, you must keep in mind that you’re sharing. You share a server with many other customers, all of whom have, ideally, small sites. Since these sites are relatively lightweight, they don’t require many resources so the server won’t feel the strain of hosting them all together.

Limited customization

If you have any special technical requirements, this might not be the plan for you. You aren’t allowed to use customized software. For example, if you need to run an alternative operating system like FreeBSD, or PostgreSQL script for your database, you\’ll need your own server, if your shared hosting plan doesn\’t offer these. The best option, in this case, will be a virtual or physical server as most use MySQL and PHP since most popular CMS engines and blog builders are designed to work with them.

Disk Space

This refers to the available hard drive space a hosting company provides to users. If your site is particularly image-intensive or features audio files for download, you’ll want to make sure you have enough space available. Monitor the amount of disk space used or how much bandwidth you are using via your host’s control panel.

One-click Install Applications

For seamless integration with services like WordPress CMS or a website builder such as Weebly, go with a host that offers easy install facilities.

Control Panels

Make sure your host includes a control panel with their shared hosting plan. It’s basically a web-based interface allowing users to manage their server settings from the comfort of their web browser.

Is Shared Hosting Right for Me?

Shared hosting is the right choice for your site if you:

  • Have little experience with web hosting
  • Want to keep costs down
  • Are designing a small business website, or something for friends or family
  • Don’t require access to extensive web programming
  • Are studying applications like Joomla or WordPress
  • Are running a small business or startup
  • Are experimenting with web design and coding

There’s a lot that you don’t know when it comes to starting a website for the first time, but there are some things you can count on. When your site is newly launched, chances are you won’t attract masses of traffic unless you plan on launching with a major marketing campaign. In this case, it’s unlikely that a new site will need much in the way of bandwidth. Additionally, it’s hard to predict the how much space you’ll need unless you are 100% certain on the size of the content and images you will produce. Shared hosting offers a flexible solution to these unknowns.

The main source of this  information is Namecheap

What is affiliate marketing?


Affiliate marketing

Is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.

Typically, the result is a sale. But some affiliate marketing programs can reward you for leads, free-trial users, clicks to a website, or getting downloads for an app.

What is an affiliate marketer?

An affiliate marketer is a person that promotes someone else’s products in exchange for a commission.

They are often a content producer that has an audience that they can use to share the company’s products.

What is an affiliate merchant?

An affiliate merchant engages in the second type of affiliate marketing. They create an affiliate program along with their own products to be marketed in the program.

They then find affiliates to join the program and begin promoting their items.

When setting up an affiliate program, the merchant needs to implement a sales tracking system and a way to monitor affiliate results and commission payouts

Types of affiliate marketing

Affiliates always carry a bit of mystery—you never know if the person has ever really used the product or if they are just promoting it for the money. Both cases still exist today.

It wasn’t until 2009 when renowned affiliate marketer Pat Flynn broke down the different types of affiliate marketers into three groups. Understanding these types of affiliate marketing can show you the different ways people make money online in this space, regardless of your moral compass.

Unattached affiliate marketing

The first type of affiliate marketing is referred to as “unattached,” or when you have no authority in the niche of the product you’re advertising. There is no connection between you and the customer. Often you are running pay-per-click advertising campaigns with your affiliate link and hoping people will click it, buy the product, and earn a commission.

Unattached affiliate marketing is attractive because you don’t need to do any legwork. Affiliate marketing businesses rely on reputation and trust with a target audience online. Some affiliate marketers don’t have the time or desire to build those relationships, so this type of marketing is their best option.

“Unattached affiliate marketing isn’t a genuine business model, it’s for people who just want to generate income,” explains Elise Dopson, founder of Sprocker Lovers. “Our focus for Sprocker Lovers is building community and providing free education around a particular niche first, which in our case is the sprocker spaniel dog breed, and selling second.”

Related affiliate marketing

Related affiliate marketing is the practice of promoting products and services you don’t use but that are related to your niche. An affiliate marketer in this case has an audience, whether it’s through blogging, YouTube, TikTok, or another channel. A related affiliate marketer also has influence, which makes them a trusted source for recommending products, even if they’ve never used them before.

While related affiliate marketing can generate more affiliate income, it comes with the risk of promoting something you’ve never tried before. It could be the worst product or service ever, and you wouldn’t even know. It only takes one bad recommendation to lose the trust of your audience. If you don’t have trust and transparency, it’ll be hard to build a sustainable affiliate marketing business.

Involved affiliate marketing

Involved affiliate marketing refers to only recommending products and services the affiliate marketer has used and truly believes in. “Involved affiliate marketing is the way forward,” says Elise. “It’s rooted in trust and authenticity, which is best for your audience and business.”

In this type of marketing, an affiliate marketer uses his or her influence to promote products and services that followers may actually need, instead of paying to get clicks on a banner ad. It takes more time to build this type of credibility with an audience, but it’s necessary for building a sustainable business.

Elise explains that the involved approach makes advertising much easier for affiliate marketing partners. “You don’t have to hide behind expensive PPC ads and hope for clicks and sales. An organic Instagram Story or blog post about your experience with a product will go a long way.” Elise prefers this method because it’s honest and is “the only genuine way to become a trusted source on any topic.”

Benefits of affiliate marketing

Easy to start and scale

Affiliate marketing is an attractive option for many as it is easy to get started.

You do not have to go through the lengthy process of creating a product yourself.  As such, you can find success with affiliate marketing without being an expert in a particular niche.

With the ability to generate passive income over time, affiliate marketing is also highly scalable.

You do not need to worry about creating new products as your business grows. Nor do you need to handle post-sale customer service concerns.

Once you grow your audience base, you can also find new products and services to promote to increase the lifetime value of your customers.

Passive income

Affiliate marketing can provide a steady stream of passive income. By this I mean you can set up your traffic sources once and continue to generate new sales as more users come through.

One of the most common ways to promote affiliate products is through a website with content such as blog posts.

These could be reviews in which you go through the pros and cons of an item for potential customers.

Or it could be a how-to guide in which you add an affiliate link to a tool that would help the reader.

Once you create the content, you can employ search engine optimization (SEO) tactics to get the site to rank in Google’s search engine.

When your pages get high enough in the rankings, you will start to see visitors to your site. If you are able to maintain this position you can get residual income without having to continually work to bring in new visitors.

Additionally, you can earn even more passive income from affiliate marketing if you get recurring commissions.

Low risk

Affiliate marketing is a low-risk way to generate income online. The initial costs to set up your website and traffic sources are minimal when compared to launching a product.

If you find that certain products are not working with your audience, you can quickly pivot to begin promoting new items.


Like other ways of making money with digital marketing, affiliate marketing affords great flexibility. You can use affiliate marketing anywhere so long as you can access the internet.

Plus, you get the ability to work and promote your products independently.

Your affiliate program will undoubtedly have guidelines that you need to follow but it is ultimately up to you how you choose to engage with your audience.

More reach

Affiliate marketing is equally beneficial to the companies creating the affiliate program.

One of the biggest advantages of running an affiliate program is the ability of the company to extend its reach.

With it, businesses are able to access customers that they would have otherwise missed out on.

Plus, it takes time to build an audience of your own.

Affiliates have their own platforms and active audiences. If their business is aligned with that of the merchant, they quickly become a valuable source of traffic.

Since affiliates are only paid for the value they bring (typically sales) there is no cost to this added marketing once the program is up and running.

Affiliate marketing commissions

Affiliate commissions are a key component of any affiliate program. They are the amount of money that you earn from marketing the merchant’s products.

Your exact commissions vary depending on the specific products that you promote.

The lower end for commission rates is around 5% of the sales price.

These low percentages are often part of programs focused on physical products where purchases are much more frequent.

Some affiliate marketing programs pay a flat dollar amount instead of a percentage.

There are several types of commission models used by affiliate programs. These determine what actions earn a commission.

Per sale:

With the Cost-per-sale (CPS) commission model, you receive a commission for each sale that comes from your affiliate link. This is the most common type of affiliate commission model.

When you promote this type of affiliate program it is important to select products that convert well.

Otherwise, you could generate consistent traffic but not have any revenue to show for it.

Per lead:

Cost-per-lead (CPL) is a commission model in which you receive payment for every lead that you bring to the business.

These leads could be someone that subscribes to an email newsletter or someone that enrolls in a free trial for a product.

Your commission rates in a CPL program will typically be lower than those in a CPS program.

But, it can be a good way to start making income as you will attract leads before sales.

CPS and CPL affiliate models usually follow a once-off payment model. This means that you receive a single commission for the sale and do not earn any residual revenue.

Per click:

Some affiliate programs use a cost-per-click (CPC) commission model. With this type of commission, you are paid each time someone clicks on one of your links to go to the merchant’s site.

Because clicks are far more common than leads or sales, the average payout is much lower.

This can still be an effective model for making money with affiliate marketing. You won’t need to worry as much about closing the deal, simply getting enough interest in the items to get a solid amount of clicks

Recurring commissions:

Recurring commissions pay affiliate ongoing commission over time. They are often part of subscription products where the customer is repeatedly billed.

For example, a software product with a monthly membership fee.

With this model, the affiliate continues to earn income over time so long as the customer keeps their subscription active.

What are affiliate marketing programs?

Affiliate marketing programs are the in-house systems used by merchants to run and manage their affiliate marketing strategy.

The foundation of any affiliate marketing program is the arrangement between the merchant and its affiliate.

In the arrangement, affiliate merchants and marketers come to terms with the specific details of their working relationship.

This includes what qualifies for commissions, how commissions are paid, how the affiliate is allowed to promote the products, and more.

The specifics of the agreement are often determined by how many new customers the affiliate is able to bring to the business.

If the affiliate has a larger audience and can consistently drive more sales, the affiliate merchant may offer higher commissions.

How to start affiliate marketing in 4 steps

Just like running your own small business, becoming a successful affiliate takes dedication and discipline. Use the following step-by-step guide to start your affiliate marketing business.

Pick your platform and method

The first step is figuring out the platform you want to build your audience around. Every affiliate marketer has a different approach and platform. There are many affiliate marketing ideas you can choose from based on different methods:

Niche topic and review sites. These are sites that review products for a specific audience or compare a line of products against their competitors. This method requires you to create content related to the review space and post regularly to draw in an audience.
Digital content. Digital content creators include bloggers, YouTubers, or social media influencers. They create niche content that resonates with a target audience. The goal is to organically introduce niche products their audience will enjoy. This increases the chances they’ll buy and you’ll earn an affiliate commission.
Courses, events, workshops. If you’re an educator, you can integrate affiliate partnership offers into your events.
Choose your first affiliate program

As you brainstorm products or browse through affiliate platforms, the most important criteria to keep in mind is that the product should be aligned with your audience, or the audience you hope to build. Ask yourself, Is it something your target audience would find valuable? Does it fit with your area of expertise?

A food blogger probably wouldn’t promote beauty products, for example. A wide range of other products, such as cookware, meal kits, gourmet ingredients, or even aprons would make more sense.

Also make sure the product or service you’re promoting is a fit for the platform you’re promoting it on. For example, home décor and clothing are well suited to image-heavy platforms like Instagram. However, if you’re promoting more in-depth purchases, like software, your conversion rates may be higher on longer-form platforms, like a blog or YouTube.

Tips for affiliate marketing success

As we mentioned earlier, affiliate marketing revenue eventually can become a form of passive income, but you still have to do some heavy lifting upfront. The success of your program will depend on the quality of your review.

To create a good review, it’s best to get personal. Share your experience in your blog, social media post, Instagram Story, or YouTube video. If you’re writing a personal review, give a candid opinion based on your experience with and knowledge of the product. The more open you are, the more authentic you will be. People will be more comfortable following your advice if they feel they can trust you.

Trust is a key factor in your affiliate marketing efforts, because people need to trust you enough to act on your recommendations. The level of trust you’ll need to make affiliate sales depends on your industry and the products you’re recommending—for example, it takes more trust to be an effective affiliate for a $1,000 course than it does for a $20 t-shirt.

How to succeed with affiliate marketing?

So while we can see that there is a lot of potential with affiliate marketing, there are still steps that you will need to take if you want to be successful.

Here are some tips to help you be a good affiliate marketer:

Focus on targeted traffic

In order to get sales, you need web traffic. Not just any traffic but targeted traffic. You need your products in front of people that are actually interested in buying them.

Before you select products to promote you should make sure there is an active market for them.

You’ll then need to plan how to get in front of the ideal audience.

The best way to bring traffic to your products will depend on what you’re trying to sell.

For some types of products, in-depth content will be most effective. For others, you may be able to use your social profiles to bring highly qualified visitors to your products.

Choose high selling products

Many new affiliate marketers make the mistake of trying to sell anything when they first get started.

Instead, you want to choose items that are related to your niche but also that sell.

If the items you are promoting do not sell well, you will need to bring a lot more traffic to your content in order to make money.

You should carefully review the best solutions in your respective industry to ensure that you are presenting the best possible products to your customers.

Look for products with high commissions

Naturally, you want to sell products that reward you well for your efforts.

With high commission products, you can earn a solid payout for each of your sales or leads.

The most profitable commissions are recurring commissions.

These not only give you a source of passive income but the sums of money they accumulate can add up rapidly

About Search Console

Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site\’s presence in Google Search results. You don\’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Console offers tools and reports for the following actions:

  • Confirm that Google can find and crawl your site.
  • Fix indexing problems and request re-indexing of new or updated content.
  • View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
  • Receive alerts when Google encounters indexing, spam, or other issues on your site.
  • Show you which sites link to your website.
  • Troubleshoot issues for AMP, mobile usability, and other Search features.

How to use Search Console

Here’s the skinny on how to start using Google Search Console.

1- Login

You need to have a Google account to use Search Console.

Log into the Google Search Console website, click Start now and log into your account.\"infosfm\"

2- Add a property

After logging in, add your domain or a URL prefix.


3- Ownership verification

Google then asks you to choose one of the available methods to verify that you are indeed the page owner. The options are divided into two tabs: Recommended verification method and Other verification methods.

When you choose the recommended method, you need to upload an HTML file to your website. Just click generate by clicking on HTML File and uploading it to your page’s root.

Then, access the link that will be provided, check that everything is correct, and click on the Verify button.

If you already use Google Analytics, there’s another simple method to check your page ownership in Search Console. Go to the Other verification methods tab, select the Google Analytics option, and follow the instructions.

We emphasize that for Google to be able to synchronize the accounts, you need to use the same email for both tools.

4- Use

After verifying, go to the tool’s homepage. Note that you can browse its properties at the top left, delete one, or add new ones.

In the left side menu are all Search Console features that will help you understand your page’s indexing, traffic, link quality, and problems encountered by Google.

Google Search Console tools and reports

To optimize your page, it’s essential that, besides installing and configuring Search Console, you get to know its features well.

Knowing the details of each menu option helps you read your page and allows you to identify what needs to be changed to increase its ranking and improve the quality of your site.

Below, we present all the content you’ll find in the tool’s dashboard and help you understand the information that each offers you.


The Performance Report presents data specific to the search traffic, your website’s overall position in Google’s results, which searches have displayed your website as a result, and other options.

This tool also provides the details of pages, the location of users, impressions, trends in these metrics, etc. This is also relevant for other Google platforms such as Google Discovery and Google News.

Below, we detail some of the main features contained in the performance tab:

Search Results

In this tool, you can select the following for analysis:

  • a keyword (Query)
  • a page
  • a country
  • a device
  • and even an aspect

And check out a chart with data about clicks, impressions, click-through rate, and your search position.

For example, this is quite interesting for identifying improvements on a content page. You can query a page’s performance and analyze whether its positioning has dropped and which words related to it receive more impressions and clicks.


On the other hand, Discover is great for obtaining an overview of the performance of the pages you own. This way, you can identify which page to focus on to get better results.


You can also check the Google News performance results!

The news.google.com and the Google News app provide the most relevant information regarding digital media. If you work with news publishing, Google Search Console shows which of your stories Google News has featured.

Some of the metrics provided are clicks to the page, link impressions in the search, and the average CTR (click-through rate) for the publication.


In the index, you find the pages indexed by Google, and those that haven’t been indexed (removed or blocked).

A well-optimized website is one that Google’s crawler can access and analyze without major problems. Then it can index the pages and make them available in the search results.

The pages aren’t always fully accessible to these robots, and the index tool helps identify what’s causing page crawling errors.

You could have the page temporarily not appear on Google by blocking the URL that you don’t want to display in the search results.


Here, you can see how well you are doing in Google indexing, i.e., which pages and how many of them are being listed to appear to users in searches.

You can also view details about the types of errors, such as server errors, page not found (404) errors, blocked pages, or whether there are any improper redirects.


In sitemaps, you can create, organize and analyze your website’s map and improve it where necessary. This will speed up your pages’ indexing.


The removal report allows you to remove a page of your domain from Google searches for a period of time. You can temporarily hide URLs until you decide to put them back on the search engine’s radar.

An important note is that requests only take effect for about 6 months and no matter how long it’s not in the search results, Google can still crawl the page.


To further complement the SEO and user experience facilities, the experience report emerges as the newest Google Search Console feature.

This tool presents data on how people access your website and their impressions compared to other websites.

On-page experience

On-page experience gathers information to understand whether your page is enjoyable and accessible. The indicators show what’s good and what requires improvement, making it easy for the website owner to make adjustments.

Key web metrics

Core Web Vitals also relate to user experience and provide necessary information for a better experience. This report shows how well the website is performing and helps correct things that may be negative for the audience.

This feature’s metrics include website-loading speed, the time between the user’s first interaction with the page, and the time between interaction and rapid website response.

Ease of use on mobile devices

With the increase of mobile devices, such as cellphones, you’ll have additional tips to make your website even more accessible and responsive on various devices, especially phones and tablets.


In improvements, the relevant information is presented to have a more complete and functional page! This report helps identify errors and shows how to fix them.

Current Location Indicators

These indicators help identify the structure of the viewers’ journey on your website and how it can be improved or corrected. In other words, it shows the access path, which pages were clicked on, and whether these visits went through the expected links.

This observation regarding user behavior also shows what’s working and what needs to be optimized.

Search box for website links

Quite simply, this is a search box inside a result already displayed in Google searches!

The benefit of including the box in these results is that it’s easy for users to search directly from your website or app. You can improve and implement this tool with a few instructions in Google Search Console.

Who should use Search Console?

  • Business owners: Even if you won\’t be using Search Console yourself, you should be aware of it, become familiar with the basics of optimizing your site for search engines, and know what features are available in Google Search.
  • SEO specialists or marketers: As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site\’s search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and Google Ads.
  • Site administrators: As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
  • Web developers: If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.



Discord is a free to access chat app similar to Slack or Skype that allows users to chat in real time using text, voice or video. Initially created for video gamers to interact with each other while playing games, Discord has grown in popularity with over 100 million users currently. The app hosts servers/chatrooms on different topics, however games, music, anime and memes tend to be the most popular.

infosfm discord

In additional Discord is especially useful if you’re trying to play PC games. The app makes chatting pretty easy and offers search functions that can help you find other people and add them to a friends list for quick communication. Lots of people use it not just for talking to each other while playing games but as an organizational and social tool as well.

Thanks to this breadth of functionality, users have also embraced Discord as a semi-public, forum-style community platform. Groups of players with common interests, such as fans of a particular game or studio, can create or join “servers,” both public and private, where lots of people can meet and hang out, chatting via text, video, or voice.

While most of the servers are related to gaming, you can also find public Discord servers that focus on a variety of topics, including things like anime, cryptocurrency, self-improvement, and just making friends and hanging out. There’s also nothing requiring servers to be created for gaming, so if you want a place in Discord to discuss a topic, you can always make one. Handy places to find and search for public servers include Discord.meDisboard.org, and Discordservers.com.

How does Discord work?

On Discord, users participate in servers, which are similar to chatrooms you might remember from the AOL days. Many servers are private and invite-only. Brands, influencers and esports communities have their own servers, many of which are publicly accessible. You can also start your own server by clicking the plus icon on the left side of the app, and begin inviting friends by their Discord usernames.

Servers have areas for users to talk to each other called channels; one server can have multiple channels. Channels are generally conducted over text, but you can also join a voice channel at any time, which will put you into an audio call with whoever else is in that voice channel. Those on a call can mute or deafen themselves if they don’t want to talk or hear others speaking. (Bonus tip: Don’t forget to hang up the voice channel when you’re done.)

What separates Discord from other platforms?

Though there are a lot of free communication programs online, Discord stands out thanks to its wide array of chat options. It combines all the best features of more commonly used programs, such as Skype and Slack, with an easy-to-use interface. A voice chat program wouldn’t be much use if it slowed down your games while you’re using it, so the team making Discord is dedicated to making it as efficient as possible.

That versatility has led large groups of users to embrace Discord as a place to meet and chat with people who have similar interests, not just friends. It’s part communications app, part social media portal. While the chat room side of the app, in which users can join public or private “servers,” is probably its most popular, it also provides a social forum that’s great for organizing people to play games as well. Essentially, you don’t need video games to make Discord useful — it’s extremely handy for joining with groups of friends on a private server or meeting like-minded folks on public ones.

When you create a Discord server, you can configure it in a multitude of ways by setting up different roles for members, such as creating roles for other administrators and moderators or creating a special role for your most active members. Setting up different member roles has a number of benefits for your server, including making it easier to manage your server, rewarding members for being active, and providing different access permissions.

Discord is also accessible through a number of means, which makes it easy to use even if you’re not sitting in front of a gaming PC. The app has a downloadable PC program you can run on your computer — which is the handy, lightweight version best for running in the background while you play games — as well as a web-based version, a mobile version, and a beta version on consoles. That means you can interact with people in your Discord chat servers from basically anywhere, extending the social capabilities of the app.

1.Make friends

Like most other chat apps, Discord also supports the ability for you to create a list of “friends” who use the app that you can contact directly outside of any servers.

The easiest way to add friends to your list is by finding their names on servers you’ve already joined. You can right-click on a Username to find an Add friend button at the bottom of the screen, which will send a friend request to that user. You can also click a Username and pull up that person’s User profile, where another button is located for you to add the person as a friend.

It’s also possible to search for users and add them as friends. If you know their username and they’ve set their privacy settings to allow for search, you can find them using the search field at the top-left of the screen. You can then add those public people as friends just by clicking on the photos of any user on the list.

You can also send friend requests directly from your friend list without doing a search. From your friend list in the Discord client program, you can click the blue Add friend button near the top-left side of the screen. That’ll bring up a field that lets you add the person’s complete user name and their four-digit DiscordTag. The username you’re looking for should come out like this: HelpyHelpnotbot#8877. You’ll need to get that info from your friend to add them on Discord, though.

Once you’ve got some friends, clicking their names on your friends list allows you to quickly open up a direct message feed with them or request video and voice calls. You can also set up a group video or voice chat with multiple friends, even without a server.

2.Connect accounts and build a profile

Discord lets you connect other social media accounts to the app (including but not limited to Steam, Twitch, Twitter, Spotify, and Xbox) to make it easier to track down people you know and flesh out your user profile. Since the app combines private communications with public chat rooms, connecting accounts goes beyond the usual use of finding people you’re already friends with to connect to on Discord. It also makes it easier for people to know who you are in the real world, should you so choose.

Connecting accounts is easy and works the same as with other chat or social media apps — mostly by just allowing you to connect by prompting you for your password for other accounts. The additional functionality of being able to find people you meet on Discord on other media portals has the added function of making Discord into more of a social network itself. If you’re using it to access public servers to find like-minded players in various games, it can be a handy way to meet people.

If you’re more privacy conscious, you can choose whether or not to have your connected social media accounts appear on your Discord profile by toggling the option within your settings. Additionally, if you decide to connect your Xbox account to Discord, you can have it display what game you’re playing in a status-like message in each server’s user list and within your profile.

3.Be heard

Voice chat on Discord is pretty easy. Entering a voice channel on a server automatically turns on your microphone, provided you have a working one attached to your computer. You can also access voice chat by creating voice calls or group calls to friends by clicking the Phone icon on your Friends List.

Once you’re in voice chat, Discord offers some handy quick controls at the bottom of the voice chat window or channel window. Clicking the Microphone icon mutes your own mic instantly, while clicking the Headphones icon activates “deafen.” That kills all incoming sound from Discord, as well as mutes your microphone. You can also adjust your audio settings for voice chat and video in the Settings menu, which is accessed by clicking the Gear icon. Getting out of a voice call or voice channel on a server requires you to hit the Hang up icon, which is a phone with an arrow pointing down.

4.Control who you see and hear

Just because you share a server with someone doesn’t mean you have to listen to them. Discord includes all the social media-style features that let you determine how you interact with people. Right-clicking a person’s name on the server list prompts a drop-down with a number of options, such as sending a private message, adding the person to your friend list, initiating a voice call, and muting or blocking them. You can even adjust another user’s volume on your end if they’re too loud. Muting a user means you don’t hear their voice in a voice chat, but they can still hear you. Blocking someone prevents you from seeing their text messages; however, you will still hear them if you’re both in the same voice chat.

When you’re an admin on a server — either because you created it or because the admin of a server you’re on gave you that power — you have even more control over undesirable people hanging around. Right-clicking names includes the ability to deafen users so they can’t hear anything from other users or banning them from a server outright.

5.Discord Nitro

While you can use Discord for free, the app also offers a paid subscription called Discord Nitro. People who pay for Discord Nitro, which costs $10 per month or $100 per year, get access to a handful of additional features, including the ability to use animated emotes (as well as use one server’s emotes on another), upload bigger files, stream in 4K using Go Live, and boost servers (which helps your favorite servers unlock more functionality and features for its users).

Every Nitro user is granted two boosts by default (though you can always purchase more), which they can use on any server they are in. Boosts are helpful to servers because, as previously mentioned, they unlock functionality for everyone in the server, therefore allowing server owners to offer an even better experience. Features that can be unlocked include more emote slots for the server, better audio quality for voice chat, the ability to customize your server with animated server icons and other graphics, a custom vanity URL to share with people, and much more. If you’re interested in learning more about server boosts, Discord has written a  support article explaining all the details, such as how many boosts you need to unlock the three different levels and what functionality you can unlock at each level.

6.Go Live

Discord also has a feature called Go Live, which can be enabled by server owners to allow users to stream live gameplay to other users on the server. To “Go Live,” users simply need to click the Go Live button (the display with the arrow in it), found in the bottom left of the screen when connected to a voice chat. Once you click the Go Live button, you will be able to select the game and start streaming it. You can also use Go Live to share your screen or a specific app, which is great if, for example, you want to watch YouTube videos with other people.

Once you or someone is streaming through Go Live, you will see an indicator next to their name in the voice chat showing that they are live, at which point you can click Join stream to start watching. Discord allows people to stream in 720p at 30 frames per second, 1080p at 60 fps, and 4K at 60 fps — your quality option depends on the type of Discord account you have (a regular free account, Nitro Classic, or Nitro, respectively).

7.Going mobile

It can be frustrating to use the same program on different devices and use entirely different layouts. Luckily, Discord pulls everything together by using similar layouts and functions whether you use it on your desktop or laptop; even the mobile apps on your phone and tablet will be intuitive to use. The good news here is that you don’t need to default to your computer when you want an update on your favorite group chat or gaming server. The mobile app can even video call, start discussions, initiate voice calls, and find thousands of servers across the platform. Mobile Discord and Desktop Discord have the same vital tasks and are equally easy to navigate on any of your devices. When you’re away from your personal device, you can log in to your account via a browser and have immediate access to all of your conversations remotely.

slack logo
Let Explore Slack As Perfect Way Of Project Management

What is Slack?

Slack is a messaging app for business that connects people to the information they need. By bringing people together to work as one unified team, Slack transforms the way organizations communicate.

Working in Slack

Slack helps you work in a more connected, flexible, and inclusive way.


Slack makes access to your colleagues easy — message anyone inside or outside your organization and collaborate just like you would in person. People can work in dedicated spaces called channels that bring together the right people and information.


Slack supports asynchronous work. When work is organized in channels, no matter your location, time zone, or function, you can access the information you need on your own time. Ask questions, get caught up, and share updates without having to coordinate schedules.


In Slack, everyone in an organization has access to the same shared and searchable information. When teams work together in channels, information can be shared with everyone at once, helping keep teams stay aligned and make decisions more quickly.

Features of Slack

Work more easily with everyone

Stay on the same page and make decisions faster by bringing all of your work communication into one place.


Stay organized and focused with central spaces for conversations, files, tools and people.

Slack Connect

Collaborate with teams at other companies the same way you do with teams at your own.

Huddles and clips



Teams & Workspaces

Slack allows businesses, communities, and other organizations to create a private, dedicated workspace complete with a custom URL.

After a simple signup process, you’ll be able to invite your team to join and start getting work done.

For small to medium-sized companies, you’ll likely need just one workspace organized by public and private channels to meet all your needs, but Slack also has features to help enterprises manage multiple workspaces if that makes more sense (more on that below).

Company-Wide and Private Messaging

Slack messaging is grouped into channels and direct messages to organize conversations and replace communications that might otherwise be scattered across emails, text messages, or in person meetings.

Public channels are open to all members of a workspace and can cover everything from different marketing and sales operations to random discussions and streams of memes (if you’re company likes to have as much fun as we do).

You can also create Private channels in Slack to help break down large teams into their relevant working groups or restrict sensitive conversations or work materials to relevant team members.

And Slack allows private messages, sent directly to other team members, so you can have one-off communications or keep things organized between you and specific members of your team.


Integration with third-party services is one of Slack’s most powerful features.

These let you use some of your favorite apps right within Slack – so you don’t have to keep switching tabs, remember where that shared link went to, or open up another application just to quickly double check something.

Some of Slack’s major integrations include:

  • Google Drive
  • Dropbox
  • Heroku
  • Github
  • Zendesk
  • Zapier

Read on for a list of some of our favorite integrations.

How much does Slack Cost?

Slack offers plans from Free to $12.50 per user for most businesses (with enterprise pricing available on request).

Here’s what each plan includes (higher tiers include features of lower tiers):


  • 10k Message Search
  • 10 Integrations
  • Two Factor Authentication
  • One on One Voice and Video Calls
  • 5GB of Total Storage
  • Standard Support

Standard – $6.67 per User/per Month

  • Unlimited Search History
  • Unlimited Integrations
  • External Access Features
  • Custom Retention Policies
  • Up to 15 participant Voice and Video Calls with Interactive Screen Sharing
  • Enhanced Search Features
  • 10GB of Storage per Team Member
  • Priority Support

Plus – $12.50 per User/per Month

  • Additional Authentication Features
  • Compliance Exports
  • Additional Administration Features
  • 20 GB per Team Member
  • 24/7 support with four-hour response time
  • 99.99% guaranteed uptime SLA


  • Multiple connected workspaces
  • Additional storage and security
  • Dedicated support specialist

Learn more about Slack’s Free through Plus plans here and Enterprise pricing here.


Frequently asked questions

What is Slack Connect?

Slack Connect is a more secure and productive way for organizations to communicate together. It lets you move all the conversations with your external partners, clients, vendors and others into Slack, replacing email and fostering collaboration. Slack’s enterprise-grade security features and compliance standards, like Enterprise Key Management, extend to Slack Connect. Learn more about Slack Connect here.

Why should my company use Slack?

Excellent question. Slack is a new way for your entire company to communicate. It replaces email with something faster, better organized and more secure. Instead of one-off email chains, all your communication is organized into channels that are easy to create, join and search. When there’s a channel for everything going on at your company, everyone knows exactly where to go to get work done.

For more reading on the topic, we recommend checking out our Resources Library.

How can we use Slack effectively?

The key to Slack success is channels. By creating a channel for all your projects, your teams, your offices, your departments—everything you’re doing at work—you create a space for every conversation to happen. And because channels are easy to join and create, Slack can adapt to meet changing needs. If someone new joins a project, you can simply add them to the channel and they scroll up to read through old conversations. When it’s time to start something new, create a new channel and invite the right people.

To learn more, read up on how to collaborate effectively in channels.

Is Slack secure?

Yes. You can securely discuss confidential information in Slack. Slack offers multiple ways to ensure that your information, conversations and files stay safe. Slack delivers enterprise-grade security at every layer, adhering to multiple compliance certifications, including SOC 2, SOC 3, ISO/IEC 27001 and more. Slack is GDPR-compliant and can be configured for HIPAA and FINRA compliance. It is FedRAMP Moderate authorized.

In addition, Slack offers security features, like Enterprise Key Management, that allow admins fine-grained control over data encryption. You can also integrate your own security tools with Slack to get instant notification if a threat is detected. Learn more about Slack’s comprehensive security program here.

Manage your way to perfect project management

From kickoffs to KPIs, manage all the moving pieces of your projects in Slack, the collaboration hub for work.


All your tools for project tracking under one roof

Slack shouldn’t replace the tools you already use for project management — but it does make them better. Powerful integrations with other services bring tasks, notifications and more into and out of Slack.

  • Discuss and manage tasks

    Centralize tasks from different software, discuss resolutions, and create new tasks all from within Slack.

  • Keep projects on track

    Send task updates and deadline reminders into Slack, keeping everyone on top of project progress.

  • Easily share and collaborate on project files

    Find and share files from file management services like Box, Dropbox, Google Drive and OneDrive, without leaving Slack.


infosfm slack


Collaborate your way to a successful project planning process

Slack helps keep information clear and visible, so even the tiniest deliverables aren’t missed. Share documents or files in project channels so even new hires have the info they need to move work forward.

Suggested channels for planning:
  • roadmap-q3

    A channel to discuss, iterate, and deliver on next quarter’s plans

  • project-management-internal

    A private channel where you can share knowledge and challenges with other Project Managers

  • events-confs-frontiers-2020

    Plan specific events and related deliverables in their own channels

infosfm slack


Increase throughput with improved visibility and shared knowledge

Slack opens up shared knowledge to the people who need it.

Suggested channels for oversight:
  • proj-website-standup

    Post weekly team standups in this channel to save time and loop in remote workers

  • announcements-global

    A company-wide channel where everyone can see the latest news

  • website-notifications-master

    A channel where you can find out the moment something breaks, changes, or goes live

infosfm slack


Bring teams together to move work forward

Easily find coworkers in Slack to assign deliverables, check in on progress, or celebrate successes. Channels for projects, teams, or roles keep everyone on the same page, wherever they are.

Suggested channels for collaboration:
  • proj-website-relaunch

    Bring multiple teams together in a channel dedicated to a specific project

  • sales-engineering-coffees

    A channel that brings two departments together for relationship-building

  • help-proj-mgmt

    A dedicated channel for people to request resources for current and upcoming projects

infosfm slack

What Is GitHub?

At a high level, GitHub is a website and cloud-based service that helps developers store and manage their code, as well as track and control changes to their code. To understand exactly what GitHub is, you need to know two connected principles:

  • Version control
  • Git

GitHub is a Git repository hosting service. GitHub also facilitates with many of its features, such as access control and collaboration. It provides a Web-based graphical interface.

GitHub is an American company. It hosts source code of your project in the form of different programming languages and keeps track of the various changes made by programmers.

It offers both distributed version control and source code management (SCM) functionality of Git. It also facilitates with some collaboration features such as bug tracking, feature requests, task management for every project.

Git is open-source version control software, used for managing and tracking file revisions. You can use Git with any file type, but it’s most often used for tracking code files.

Git is the most widely used version control system in software development, and GitHub leverages this technology for its service, hence its name.

Version control helps developers track and manage changes to a software project’s code. As a software project grows, version control becomes essential. Take WordPress…

At this point, WordPress is a pretty big project. If a core developer wanted to work on one specific part of the WordPress codebase, it wouldn’t be safe or efficient to have them directly edit the “official” source code.

Instead, version control lets developers safely work through branching and merging.

With branching, a developer duplicates part of the source code (called the repository). The developer can then safely make changes to that part of the code without affecting the rest of the project.

Then, once the developer gets his or her part of the code working properly, he or she can merge that code back into the main source code to make it official.

All of these changes are then tracked and can be reverted if need be.

Features of GitHub

GitHub is a place where programmers and designers work together. They collaborate, contribute, and fix bugs together. It hosts plenty of open source projects and codes of various programming languages.

Some of its significant features are as follows.

  • Collaboration
  • Integrated issue and bug tracking
  • Graphical representation of branches
  • Git repositories hosting
  • Project management
  • Team management
  • Code hosting
  • Track and assign tasks
  • Conversations
  • Wikisc

Benefits of GitHub

GitHub can be separated as the Git and the Hub. GitHub service includes access controls as well as collaboration features like task management, repository hosting, and team management.

The key benefits of GitHub are as follows.

  • It is easy to contribute to open source projects via GitHub.
  • It helps to create an excellent document.
  • You can attract recruiter by showing off your work. If you have a profile on GitHub, you will have a higher chance of being recruited.
  • It allows your work to get out there in front of the public.
  • You can track changes in your code across versions.

How to Get Started Using GitHub

Sold on GitHub? Here’s how to get started. A quick note: You should get comfortable using the command line before working with GitHub, as Git uses the terminal as its interface.

1. Install GIT.

Install the latest version of Git on your device. You’ll need Git installed to work with your GitHub repository. There are various ways to do this, so follow the recommendations on the Git website. The Git software is free.

2. Sign up for GitHub.

After installing Git, go to GitHub’s website and create an account with your email address.

3. Start a repository.

Once your GitHub account is set up, you’ll be taken to your dashboard. To start your first repository, click Create repository. This lets you keep all of your code for your new GitHub project in one place.

4. Name your project.

On the Create a new repository screen, enter your repository name and an optional description (you can change both later).

5. Add project details.

On the same screen, add a README file (a text file that describes your project, and a best practice in development), a .gitignore (which removes irrelevant files like .DS_Store), and a license for your project.

These details make it easier for collaborators to understand your project and any guidelines you’d like them to follow.


6. Create your repository.

Click Create repository. You’ll be taken to your main repository page, which lists your files.

7. Create a local copy of your repository.

You’ll now create a local copy of your GitHub repository (or in GitHub terms, “clone” your repository) where you’ll edit your files and push your changes. On your main repository page, click the green Code button, then copy the HTTPS URL of your repository.

You already have a copy of your project on your hard drive, so why do you need to clone your repository? This is a best practice because it makes it easy to see when people added or removed files. It also makes it easier to fix merge conflicts.


8. Choose a directory.

Open your terminal and navigate to the directory you want to place your repository copy.

9. Paste your repository URL.

In the terminal, enter git clone. After this paste in the repository URL that you previously copied. Your command should look like this:


10. Clone and check your copied repository.

Press Enter to clone the repository. You’ll see a new file added to your local filesystem with your repository’s name. If you open this file, you’ll see it contains the files in your GitHub repository. These are copied versions of your repository’s files that you can edit and then push back to your repository.

11. Create a new file in your new repository.

Let’s end by creating a new file in your cloned repository, then pushing it to GitHub. In your local clone, create a new text file called hello.txt. In it, paste the text Hello, world! and save the file.

12. Prepare to push your files.

In the terminal, navigate to inside your cloned repository. Then, type git add . and press Enter. This prepares all files in your cloned repository to be pushed.

13. Commit your changes to the changelog.

In the terminal, type git commit -m “added hello.txt” and press Enter. This commits your changes to the changelog. The text in quotes is a comment briefly describing the purpose of the commit.

14. Push your cloned repository files.

Type git push origin main in the terminal and press Enter.

15. Check for your new file.

Back in your GitHub repository, you’ll see your new file added. Now you’re ready to get to work and begin collaborating on your new project.


GitHub: The Platform Behind the Software

When we think of technological innovations, it’s sometimes easy to attribute everything to one person — think Steve Jobs or Bill Gates. Of course, the reality is that software comes from minds working together. It advances thanks to the millions of professional and amateur developers working together to develop new things in new ways.

That’s the beauty of GitHub. It lowers the barrier of entry for collaboration, so anyone can pitch in their ideas toward projects of their choice, or start a project of their own.

It’s difficult to imagine the world of open-source software before GitHub. Now, it’s ready for anyone to explore, including you.

Best Email Marketing Software & Platforms

What is Email Marketing?

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand. now we are going to focus on the best software platform which help to perform world best email marketing practice and you can read deeply about  Email Marketing

Core Elements of Email Marketing

  • Building your email list: Gain email subscribers through in-person and online sales activities or by using lead magnets such as free e-books, webinars, coupons and trial subscriptions
  • Segmenting your email list: Segmenting organizes email subscribers into categories, called segments, based on interests, location, items purchased and website or blog interactions
  • Maintaining your email list: Removing email addresses that are undeliverable or that never open your emails regularly can improve your email delivery rates
  • Consistently sending useful content: Consistency is key to email success and so is sending engaging content that provides value to your readers
  • Measuring email campaign results: Tracking email open and click-through rates and running A/B tests for subject line and copy content helps improve results

Top Email Marketing Software & Platforms


Mailchimp is  one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Key Features:

  • Get predictive insights about your contacts so you can personalize your marketing.
  • Personalize individual content blocks within your emails with dynamic content.
  • Design personalized customer journeys using conditional logic and branching points.
  • A/B testing to identify high-converting messages.
  • Website and landing page builder


Campaigner If you’re searching for a tool to help you with marketing across multiple channels, be sure to check out Campaigner. Included in its powerful list of features is advanced email marketing automation. You can use it to create email workflows, track conversions, nurture prospects, and personalize every aspect of your emails. 

If you simply need help with designing your email, it offers hundreds of ready-made, responsive templates. Most email marketing platforms offer a decent selection of templates so this isn’t really a unique selling proposition, but where Campaigner offers extra value is it includes a sophisticated template management system with restricted access and tagging features to organize your templates, especially useful if you’re working as part of a bigger team. Another area where it takes it one step further is by including a built-in image editing tool. This way, you can customize your visual assets without having to switch to another editing tool. 

Its reporting features also deserve special mention. Included in its comprehensive reports are the standard things like open and click rates, but it also includes geolocation reporting that lets you zoom in on how your email marketing campaigns are performing per location. 

Key Features:

  • Email templates.
  • Triggered campaigns.
  • A/B testing. 
  • Sign-up forms. 


Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

  • A shared inbox so you never lose track of your customer email history.
  • 60+ responsive email templates.
  • Built-in CRM.
  • Built-in SMS and Chat.
  • Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
  • Facebook Ads for lead generation.

4.Zoho Campaigns

Zoho Campaigns offers a suite of cloud-based solutions at competitive prices. Marketers can easily create emails in minutes using pre-designed templates, embed sign-up forms on a landing page, and automate information tracking. 

Zoho Campaigns uses dynamic and customizable templates, email polls, automated org-level segmentation—all of which can help send personalized messages. A/B testing keeps you informed on which design, subject line and style works best for your specific audience. You won’t waste time preparing effective emails because the software has all the features to make email marketing as efficient as possible. 

Another key advantage of Zoho Campaigns is its interoperability; you can create workflows using a third-party CRM such as Zoho CRM to monitor the campaigns closely. While the user interface isn’t as clean or seamless as other software tools like MailChimp, Zoho Campaigns is a viable and affordable option with all the crucial email marketing features you need.

Key Features

  • Drag and drop segmentation tools
  • A/B Testing
  • Analytics reports
  • Customizable email templates
  • Seamless integration with third-party apps


Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.  It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

  • A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
  • An Automations Library with pre-built workflows for every step of your customer journey.
  • Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
  • Pop-ups and forms aid lead generations.
  • Reports and analytics track sales and identify winning campaigns.


GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

  • Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
  • One-click integration to run powerful retargeting campaigns using Facebook Pixel.
  • Website visitor tracking lets you send relevant communication based on page visits.
  • Build landing pages for lead and sales generation.
  • Create paid ads for Facebook, Instagram, and Google.

How To Choose an Email Service Provider

Which email marketing service is right for your team depends on your business needs and goals. Consider these factors to choose the right tool for you:

  • Send volume: Do the send limits and their corresponding price points make sense for your business plans for the near future?
  • Migration: Can you easily migrate customer data from an existing platform into the new one?
  • Integrations: If you need to, can you use your email list for retargeting ads on social media and around the web? Does the platform work with your existing CRM, online store and other systems?
  • Design: Do the available templates and customization options fit your brand? Do the free themes and templates include features that serve your needs?
  • Ease of use: How easily can you create and send an email or set up an automation? Will you need to hire an email specialist, designer or coder to build emails?
  • Autonomy and customization: How much control do you have over the look and feel of your emails and newsletters? Does the platform have the functionality you need? Will your customers see the software’s logo on your emails?